MAC Cosmetics teams up with designer Conner Ives to revitalize its legendary Viva Glam initiative with a dual-product release that combines high-impact beauty and a powerful social mission. The brand introduces the limited-edition M·A·Cximal Silky Matte Viva Glam Lipstick in “Viva Planet,” a muted pink-beige shade designed for effortless wear and meaningful impact.
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The Viva Planet lipstick is engineered with the signature M·A·Cximal Silky Matte formula, ensuring rich color payoff alongside a comfortable, smooth application. Its versatile pink-beige tone is specifically crafted to complement a wide spectrum of skin tones, reinforcing the inclusive ethos that has defined the Viva Glam line for decades. Launching exclusively on March 31 through the MAC website, with 100% of proceeds supporting organizations advancing trans equality and healthy futures for people of all ages, races, and genders worldwide.
Complementing the lipstick, MAC has partnered with UK-based designer Conner Ives to offer the “Protect the Dolls” T-shirt. This collaboration serves as a direct extension of the Viva Glam campaign, channeling the creative energy of Ives, whose original version of the tee previously raised over £400,000 for trans advocacy groups, into a new fashion-forward vehicle for activism. Ives’ signature call to action, to “pay, platform, and protect the dolls” is embedded into the heart of this collection.
By bringing together the M·A·Cximal Silky Matte lipstick and the Conner Ives T-shirt, MAC creates a unified experience where beauty and fashion act as drivers for systemic change. This release serves as a rare, limited-time opportunity for supporters to engage with the brand’s long-standing commitment to gender equality and trans rights. Starting March 31, the collection will be available in the US and UK.
