Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while positioning Maybelline’s Instant Eraser Concealer as the core beauty element woven through the narrative.
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Yasmin Dastmalchi, President of Maybelline U.S., describes the initiative as a chance to bring a fresh approach to the season. She explains that the series integrates Instant Eraser Concealer through moments that feel playful and creatively driven. She views the project as an example of how the brand continues to evolve, using cultural storytelling to reach consumers in ways that feel current and emotionally grounded.
Across five cinematic episodes, “Maybe This Christmas” follows two New York neighbors who begin an unexpected exchange from their windows as they prepare for the holidays. A decoration-box collision becomes the early spark for their interaction. What appears to be a straightforward winter romance quickly shifts into a story with hidden layers. The narrative introduces questions about perception, illusion, and the small things people choose to hide. As the plot unfolds, viewers are asked to consider whether Chabert’s character conceals more than dark circles under her eyes.
“Maybe This Christmas” was created with Ryan Reynolds’ entertainment company, Maximum Effort. Their involvement shapes the tone of the project, giving the episodes a sharp rhythm and a sense of play that supports the format.
Chabert brings a strong connection to holiday storytelling through her past roles, which have helped define the modern holiday-romance genre. She describes her experience on this project as light and enjoyable, shaped by her reunion with Milligan. She speaks warmly about working with him again, noting his creativity, humor, and ability to make each scene feel natural. Chabert appreciates his instinct for ad-libbing and describes their day on set as collaborative and easygoing. She also reflects on the appeal of holiday stories, describing the season as a space filled with tradition and comfort that carries into her performance.
Her time on set also included a close connection to the products used in the microdrama. Chabert emphasizes her long-standing use of the Maybelline Instant Age Rewind Concealer, noting its texture, application, shade range, and buildable coverage. She uses it under the eyes, as a highlighter, and occasionally as a contour tool. The product’s adaptability supports her performance by giving her confidence in each close-up. She also mentions her reliance on Maybelline mascaras and her preference for a red lip during the holiday season, describing it as a finishing touch that completes her look when she prepares for seasonal events.
