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Maybelline Updates Lash Sensational With a Tubing Formula

A tubing mascara designed for high heat and humidity with up to 24-hour wear.

Maybelline Lash Sensational Tubing
© Maybelline

Maybelline expands its Lash Sensational range with the new Sky Tubes Mascara, introducing a tubing formula designed to deliver length, definition, and durability. The release arrives at a time when heat and humidity place pressure on eye makeup, positioning the product as a response to conditions that often lead to smudging or fading. Building on the popularity of previous Sky High formulas, this version focuses on performance through structure.

MASCARAS

The formula works by forming flexible tubes around each lash instead of coating them with pigment. This approach keeps lashes lifted and separated while helping the product hold its shape throughout the day. The result is a lengthened effect that remains stable under heat, sweat, and moisture. Maybelline describes the mascara as smudge-proof, flake-proof, sweat-proof, and cold waterproof, with wear lasting up to 24 hours.

Maybelline Lash Sensational Tubing
© Maybelline
© Maybelline

Application centers on a brush designed to reach every lash. The Tubing Extender brush features pyramid-shaped bristles paired with a sphere tip. This structure allows for precise coverage across inner, outer, and lower lashes, creating a consistent finish. The formula remains buildable, allowing repeated application while the lashes are still wet to increase length without clumping.

Removal follows the standard tubing mascara method, resisting cold water and releasing with warm water so the tubes slide off with a gentle downward motion. This approach reduces the need for rubbing or makeup remover and keeps the removal process controlled.

© Maybelline

The formula includes shea butter and castor oil to support lash care during wear and maintain a softer, healthier appearance over time. Maybelline positions this combination as a balance between performance and maintenance, ensuring that long wear does not come at the expense of lash condition. The product is also ophthalmologist tested and allergy tested, making it suitable for sensitive eyes and a wide range of users.

© Maybelline

The mascara comes in a universal Very Black shade, designed to suit different eye colors and skin tones. Lash Sensational Sky Tubes Mascara appears exclusively on TikTok Shop, with wider availability expected later in the month.

Written by Jana Kostic

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