Prada names Bella Hadid as its first global beauty ambassador, marking a new step for the brand’s makeup division. The appointment arrives alongside the launch of Prada Touch, a cheek and lip product entering the Prada makeup collection this month.
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Prada Touch expands the brand’s makeup offer with a cream-to-powder formula designed for cheeks and lips. The product introduces stackable packaging that fits in the hand and reflects Prada’s iconic triangle shape. The compact structure allows users to carry several shades together, forming a modular set that connects visually through the triangular design.
The formula transforms from cream to powder after application. Prada describes the texture as tactile, enabling direct and controlled placement on the skin. The finish appears blurred and soft with a matte powder effect. According to the brand, the color lasts for up to twelve hours without requiring additional application during the day. The format allows the product to move easily between cheeks, lips, and eyes.
Bella Hadid described her decision to accept the partnership as a natural step within her career in fashion. She expressed admiration for Miuccia Prada and referred to the opportunity as a dream role. Hadid spoke about her conversations with the designer and described observing Miuccia Prada at work as an experience that felt cinematic. She explained that entering the designer’s orbit represents a meaningful moment within her professional life.
Hadid also emphasized the importance of Prada’s involvement in the makeup category. She explained that both Miuccia Prada and Raf Simons maintain a strong interest in the brand’s beauty products. For Hadid, participating in that process carries personal meaning because she approaches her work with strong personal investment. She described the brand as classic while explaining that Prada continues to develop its vision within contemporary fashion and beauty.
The design of Prada Touch also aligns with Hadid’s own approach to makeup. She described herself as someone who prefers fast routines and compact products that travel easily. She compared her everyday bag to Mary Poppins, suggesting that she carries a wide range of items while still seeking simplicity in the products she chooses. The triangular compacts allow her to open one case and apply color across several areas of the face.
Hadid explained that the product fits naturally within her routine because it works across cheeks, lips, and eyes. She described the experience as empowering because a small number of products allows her to feel comfortable and confident. She described Prada Touch as a personal go-to item.
Earlier in her career, Hadid encountered difficulty applying blush after completing the rest of her makeup. She explained that powder textures sometimes created uneven results on the skin. When she tested Prada Touch, she found that the product could sit comfortably over existing makeup. She also appreciated the ability to apply it across different areas without disturbing other products.
Rosa Carriço, global president of Prada Beauty and Miu Miu Beauty, described Hadid as an icon who balances avant-garde energy with authenticity. Carriço explained that Prada Beauty identified Hadid as a partner who shares the brand’s interest in creative experimentation. She expressed enthusiasm about working with the model to present that direction through future campaigns.
Prada Touch launches in eight shades ranging from nude to mauve. Color names include R68 Cherry, P75 Tulip, and P76 Waterlily. Hadid named B32 Caffe as her personal favorite, explaining that the tone creates a fresh, tanned effect on the cheeks and also works as eye shadow and contour.
Each compact carries a price of $42 USD. Prada Beauty plans to release the product first in North America through the Sephora app on March 22, followed by online availability through Sephora and Prada Beauty website on March 23. Sephora stores will receive the product beginning March 27. Europe and Asia launches will follow between March 23 and early April.
