Rare Beauty and BÉIS have introduced a limited-edition “Beauty On-the-Go” collection. The collaboration unites founders Selena Gomez and Shay Mitchell, longtime friends who expressed mutual excitement over the project.
The three-piece collection includes The Blush Case, The Makeup Brush Pouch, and The Large Cosmetic Pouch. Each product draws inspiration from Rare Beauty’s bestselling Soft Pinch Liquid Blush shade Worth, a rosy pink tone that serves as the visual theme across the range. The design reflects both brands’ shared interest in accessible, functional luxury, conceived for beauty enthusiasts on the move.
The Blush Case serves as the capsule’s standout piece. Compact in shape, it features a built-in mirror and keychain clip that attaches easily to any bag, including BÉIS’s signature Weekender. The Makeup Brush Pouch, offers organized storage through elastic loops and a wipe-clean interior, designed to resist residue from makeup tools. Completing the trio, The Large Cosmetic Pouch combines structure and flexibility with brush holders, adjustable dividers, and an insulated pocket.
The brands describe the capsule as “designed for early drives, unexpected detours, jet lag, wrong turns, and every mile in between.” Its launch aligns with the holiday season, targeting travelers and collectors alike. The collaboration extends beyond the products themselves, representing a meeting point between two viral, female-led labels that share overlapping audiences.
Both brands unveiled the collection at the Rare Impact Fund Benefit, Rare Beauty’s annual event dedicated to supporting youth mental health services. The setting underscored the partnership’s shared values and community-driven approach.
The release also highlights BÉIS’s growing influence within the beauty space. Known for functional luggage and travel accessories, the brand continues to expand into categories where form and practicality intersect.
Available through BÉIS’ and Rare Beauty’s website, the collection is limited in quantity and expected to sell quickly.
