Revlon appoints Teyana Taylor as the face of its Super Lustrous Lipstick franchise, one of the brand’s best-known product lines. The partnership forms part of the “Revlon Be Unforgettable” campaign, introduced earlier this month as a continuation of the brand’s long-running messaging around identity and self-expression.
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Taylor describes the collaboration as aligned with her personal approach to beauty. “Revlon has always championed women who define their own path, so stepping into this next chapter of ‘Revlon Be Unforgettable’ is an honor,” she said. She frames Super Lustrous as a finishing detail that shapes how a person carries themselves, connecting beauty with intention and self-definition. For Taylor, presence and individuality define what it means to leave an impression.
The Super Lustrous franchise has operated as a core part of Revlon’s identity for decades. First introduced in 1939, the lipstick remains a consistent seller, with current figures reaching approximately 11 units per minute. This sustained demand positions the product as a key focus for the brand as it develops its next phase. Revlon now places renewed attention on color-driven makeup, aiming to connect with consumers who approach beauty as part of everyday experimentation.
Taylor’s role supports this direction. Revlon identifies her as a figure whose work spans multiple fields, linking performance, visual culture, and personal style. Erika Woods, Senior Vice President of Mass Marketing, describes Taylor as a creative force associated with authenticity and a direct approach to self-expression.
The campaign also introduces newer developments within the Super Lustrous line. This includes Super Lustrous Ultra, a lip balm-stick hybrid that delivers full-coverage color while offering a care-focused formula.
Revlon positions Super Lustrous Lipstick within a wider strategy centered on color, visibility, and cultural relevance. Taylor’s appointment marks a new phase for the franchise, connecting a long-standing product line with a contemporary audience.
