Rhode introduces Sarah Pidgeon as the newest face of the brand, placing the rising actor at the center of its latest campaign and product launches. Known for portraying Carolyn Bessette Kennedy in the new series Love Story, Pidgeon has already drawn attention for her restrained style and modern interpretation of classic beauty. With this collaboration, Rhode expands that conversation into makeup, presenting Pidgeon as the figure leading the rollout of several new shade releases.
MAKEUP
The campaign begins with the introduction of two additions to Rhode’s Pocket Blush lineup. Candy Apple arrives as the brand’s first red blush, designed to bring warmth and brightness to the cheeks through a blend of rosy pigment and luminous pearls. The formula incorporates both gold and red pearls to create dimension while maintaining a natural flush. The shade introduces a stronger color direction within the Pocket Blush range, offering a more vibrant option while still maintaining the product’s blendable texture.
Alongside Candy Apple, Rhode launches Teacup, a raspberry-pink blush created with the transition into spring in mind. The tone provides a softer interpretation of the formula, delivering a fresh wash of color that complements a wide range of skin tones. Together, Candy Apple and Teacup expand the Pocket Blush collection by introducing both bold and subtle options within the same product family.
The campaign also features Rhode’s Peptide Lip Tint in two limited-edition shades, Sweet Pea and Pretzel. Both colors return following a customer-led vote that selected them as the most anticipated in-development shades last year. The decision to bring them into production reflects the brand’s close engagement with its community, translating direct feedback into product releases.
Each Peptide Lip Tint launches with its own matching Snap-On Lip Case, continuing Rhode’s approach of pairing beauty products with functional accessories designed for everyday use. The cases attach directly to the lip tint packaging, allowing users to carry the product easily while adding a distinct visual element.
The new Pocket Blush shades and Peptide Lip Tints will be available through the Rhode website beginning March 9 at 12 p.m. ET.
