The Ordinary is pulling back the curtain on one of the beauty industry’s most expensive habits: celebrity endorsements. From April 25 to 27, the skincare brand is hosting a three-day pop-up in New York City’s Soho neighborhood titled “The Secret Ingredient.” The experiential installation takes a direct aim at inflated marketing costs and the price […] More
The quest for luminous, healthy-looking skin is universal, yet terms like “radiant” and “glowing” often remain vague and confusing for consumers. The Ordinary, renowned for demystifying skincare ingredients and making effective skincare accessible, aims to redefine the meaning of radiance. The brand introduces its latest innovation, the Multi-Antioxidant Radiance Serum, launching on April 1st. SKINCARE […] More
The Ordinary expands its skincare innovation with the launch of the Multi-Active Delivery Essence, the brand’s first-ever essence formula designed to hydrate, soften, and enhance ingredient penetration. SKINCARE Set to launch on February 25, this new addition enters the ‘Prep’ phase of skincare, optimizing the skin’s ability to absorb active ingredients for maximum effectiveness. A […] More
The Serum Foundation from The Ordinary, the cult-favorite brand known for its science-backed skincare, is making a highly anticipated comeback. First launched in 2017, the foundation amassed a 25,000-person waiting list before selling out rapidly, cementing its place as a go-to complexion product. FOUNDATIONS Discontinued in 2022, its absence was felt across beauty communities, with […] More
The Ordinary continues to push the boundaries of innovation and accessibility with the introduction of the GF15% Solution, a groundbreaking serum designed to support skin rejuvenation and combat visible signs of aging. Launching January 7, 2025, this advanced formulation combines three plant-based growth factors—EGF, IGF, and TGF—delivering transformative skincare benefits at an affordable price of […] More
The skincare community is extremely excited as The Ordinary prepares to introduce its latest creation: the Saccharomyces Ferment 30% Milky Toner, slated to launch on May 7th. Departing from traditional acid-based exfoliators, this toner opts for a gentler approach, relying on the power of N-Acetyl Glucosamine (NAG) for effective surface exfoliation. Reflective of The Ordinary’s […] More
In the skincare industry, The Ordinary has become synonymous with innovation, continuously endeavoring to provide scientifically backed solutions that meet the needs of various skin types and preferences.With the recent launch of their latest retinoid formulation, Retinal 0.2% Emulsion, the brand has once again pushed the boundaries of skincare technology. Retinoids have long been heralded […] More
Here at DSCENE Beauty, we’re always on the lookout for skincare innovations that live up to their promises. The Ordinary has consistently been a brand that aligns with our values of transparency, efficacy, and affordability. SKIN CARE Their latest update to the beloved Hyaluronic Acid 2% + B5 had our editors buzzing with anticipation. The […] More
The Ordinary‘s Soothing & Barrier Support Serum, often referred to as the “pink serum,” has emerged as a popular skincare product, renowned for its versatility and efficacy. This serum stands out for its unique formulation that promises to deliver multiple skincare benefits. Designed to cater to a wide range of skin types, The Ordinary Pink […] More
