The Ordinary expands its skincare offering with Volufiline 92% + Pal-Isoleucine 1%, a concentrated serum created to address visible volume loss in specific areas of the face. The product responds to growing interest in targeted plumping ingredients and arrives as a direct, accessible option designed to support users seeking clarity, credibility, and measurable results.
SERUMS
Skin volume depends on the structures that sit beneath the surface, including elastin and collagen fibers. These elements support firmness and contribute to the natural fullness associated with youthful skin. Over time, these structures begin to diminish or degrade. The result appears gradually as hollowness around the eyes, a softer contour near the cheeks, and visible shifting in areas around the mouth. As interest in solutions for these concerns increased, a wave of consumers turned to Volufiline from unreliable sellers offering inconsistent pricing and unclear sourcing. This gap prompted The Ordinary to step in with a controlled, well-tested, and transparent alternative.
Volufiline 92% + Pal-Isoleucine 1% centers its formula on Volufiline at a high concentration of 92%. This ingredient has gained attention for its ability to visibly improve volume and density in areas where firmness has diminished. By using a concentrated form, the serum delivers a direct approach suitable for those seeking focused results. The Ordinary pairs this ingredient with palmitoyl isoleucine, included at a concentration of 1%. This lipoamino acid supports structures linked to a naturally plump look and works to reinforce elasticity while addressing the appearance of fine lines and wrinkles.
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The formula takes shape as an anhydrous serum designed for targeted placement rather than full-face application. Consumers can apply it directly to areas that show visible loss of volume, such as the temples, under-eye hollowing, the cheeks, and the smile-line region. The intent is clear: create a product that concentrates its effect exactly where structural support is needed. The serum requires no mixing with oils or additional products and fits easily into existing routines. The Ordinary advises application on clean skin before heavier creams or occlusive products.
The product’s launch offers a limited-time price of $16.48 USD for 15 mL until December 7th. The formulation suits all skin types and focuses on early signs of aging as well as more advanced visible changes linked to diminishing volume.
