Mugler expands its Angel lineup with the release of Angel Blush, presented through a campaign led by Hunter Schafer. The actor takes a central role in shaping the visual direction of the launch, bringing a controlled and atmospheric presence that aligns with the tone of the fragrance.
FRAGRANCES
Schafer’s presence sets the pace for the campaign, guiding how the fragrance is introduced. Mugler places her at the center of the imagery, using her as the point of connection between the scent and its audience.
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Angel Blush develops a musky gourmand profile that shifts the structure of the original Angel Eau de Parfum. The composition introduces a softer direction, drawing attention to ingredients that emphasize texture and depth.
Master Perfumers Louise Turner and Jacques Huclier shape Angel Blush through gourmand notes focused on texture and intimacy. Creamy musk creates a second-skin effect, while Bourbon vanilla adds warmth. Patchouli and sandalwood carry over from the original Angel, with almond milk accord softening the composition and bringing a more intimate tone.
Schafer’s role in the campaign supports this direction through a visual language that mirrors the fragrance’s tone. Her presence defines the atmosphere of the imagery, connecting the scent to a broader narrative shaped through mood and controlled composition. Angel Blush Eau de Parfum is now available through Mugler’s website at a retail price of $150 USD.
