Vichy Laboratoires has announced the appointment of Emily DiDonato as its new Global Brand Ambassador. As the face of upcoming skin and hair care campaigns, DiDonato will also represent the brand across social platforms, lending her voice to Vichy’s perspective on skin health and overall wellbeing. The collaboration places a public figure known for both modeling and wellness advocacy at the center of the brand’s global communication.
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The partnership arrives as Vichy continues to position itself within the growing field of integrative health. The brand approaches beauty through the condition and function of the skin, grounding its products in dermatological research and clinical testing. Vichy frames integrative health science as a way to support skin performance while aligning daily care with broader wellness practices.
DiDonato began her modeling career at the age of 17 and quickly gained international recognition. She became the face of major global campaigns and walked runways for leading fashion houses. Editorial features in publications such as Vogue, ELLE, and Harper’s Bazaar established her presence within fashion and beauty media. Alongside this professional trajectory, she developed a sustained interest in personal wellbeing, which later shaped her work beyond modeling.
Her focus on wellness led her to earn certifications as a nutrition coach and yoga instructor. These qualifications formalized an approach to health that extends beyond appearance, informing how she speaks about skincare, movement, and daily routines. DiDonato later expanded into content creation, drawing on her industry experience to build a digital platform centered on education and personal practice. With an audience of more than 4.6 million followers across platforms, she now operates as a public voice within beauty and wellness culture.
DiDonato’s relationship with Vichy began during her early years working in Europe, where she encountered the brand through French pharmacies. She incorporated Vichy products into her routine based on their dermatological positioning and clinical credibility. Her use of skincare from the LiftActiv range and Dercos Anti-Dandruff formulas addressed specific skin and scalp concerns, building confidence in the brand’s research-driven approach.
In her new role, DiDonato will continue to use her platform to share information around skin, scalp, and hair health within a broader wellness context. She views the partnership as an extension of values she already practices, aligning daily care with long-term health considerations. Commenting on the appointment, DiDonato said she feels closely aligned with how Vichy connects health and beauty, describing the brand as a French dermocosmetic authority that supports people in understanding their skin and caring for it effectively.
From the brand’s perspective, Vincent Chauvière, Global Brand President of Vichy Laboratoires, cited DiDonato’s credibility and clarity of voice as central to the decision. He described her as a trusted presence within beauty and wellness discussions, capable of communicating the importance of skin and hair health in a way that feels accessible and informed.
The appointment supports Vichy focus on integrative skin health and science-based care, positioning DiDonato as a key voice in its global communication.
