Lila Moss, Amelia Gray, and Laura Harrier lead a new YSL Beauty campaign as local U.S. ambassadors. The three women express beauty through individuality and personal style, each bringing a distinct presence that reflects different dimensions of femininity and identity.
NEWS
Photographer and director Renell Medrano captures the campaign in New York City. The campaign centers on three makeup looks that define its visual direction. Luminous skin, flushed cheeks, defined lashes, and glossy lips shape each look.
Among the featured releases appears Lash Latex mascara, which defines lashes through intense pigment and sharp structure. The campaign also introduces the YSL Nude Hours Couture Eye Clutch, designed to shape eye makeup through coordinated shades and refined finishes.
Blush appears through the new Make Me Blush Powder shades Fuchsia Fizz (Shade 66), Honey Moon (Shade 12), and Stardust Love (Shade 10). The campaign also features the YSL Lovenude Lip Liner.
Candy Glaze provides shine and color for the lips, while Lash Clash mascara intensifies lash volume and depth. The All Hours Bronzer introduces warmth and contour, and the Touche Éclat Awakening Concealer Click Pen brightens the complexion through light-reflective coverage.
Medrano describes her intention for the project through a focus on authenticity and observation. She explains that the campaign captures the ambassadors in a direct and instinctive manner while maintaining elegance within each image.
Lila Moss returns for her third YSL Beauty campaign. Amelia Gray appears in her first YSL Beauty campaign, bringing direct energy and control to each frame as a model and actress. Laura Harrier joins the campaign as a new local ambassador, bringing her experience in film and fashion to the frame.
