Gabbriette fronts the new ZARA Hair campaign for Chromatic Mode, a holiday styling kit built around silver tones, holographic shine, and accessories designed for quick transformations. The visuals by Photographer and Director Fabien Baron and Hair Creative Director Guido Palau shape a crisp, futuristic direction, using sharp lighting, metallic surfaces, and controlled framing to position the kit as both a tool and a decorative extension of the wearer.
The Chromatic Mode set functions as a compact styling capsule that encourages experimentation. The holographic gel introduces a multi-tone finish with jewel-like effects that sit cleanly on the hair when applied with its brush-tip applicator. Users can add light accents or intensify the sheen through layered application, shifting the look from a soft glow to a sharper metallic presence. The accessories extend the gel’s direction. A polished silver barrette offers a streamlined shape for pulled-back looks or sculpted updos. Silver creaseless clips hold hair securely without leaving marks, which gives stylists control during preparation or when forming a full look. Two beaded elastics add a jewelry-inspired element that works with ponytails, braids, or minimal tied styles.
Baron’s direction defines the visual tone of the campaign. He uses tight compositions, reflective accents, and a controlled palette to amplify the metallic qualities of the kit. DOP Tristan Sheridan gives the scenes a sharp contrast, which allows the gel’s holographic finish to catch the light in a precise way. Guido Palau builds the hair looks with clean shapes and defined textures, using the gel to carve lines, add shine, and introduce dimensional shifts across the surface.
Styling by Em Kendal Watson supports the campaign’s sharp aesthetic. Makeup by Diane Kendal keeps the focus on the metallic accents and overall polish, while manicurist Megumi introduces small touches that echo the kit’s direction. Production by PRODn sustains the visual coherence that runs through every frame.
Chromatic Mode arrives as a set with a clear purpose for the season: introduce shine, control shape, and give users a way to experiment with silver finishes across a range of looks. The holographic gel delivers dimensional color without weight, while the accessories support both precision and ornamentation. ZARA Hair positions Chromatic Mode as a compact entry point for anyone who wants to introduce silver accents into their holiday styling.
