SKIMS has introduced its first product designed specifically for the face: the Seamless Sculpt Face Wrap. The new release builds on the brand’s shaping technology and brings it into skincare-adjacent territory, using familiar materials in a new format.
SKIN CARE
The Seamless Sculpt Face Wrap uses the same compressive fabric found in SKIMS’ bestselling bodysuits, tights, and shorts. It delivers firm tension along the jaw and cheekbones, aiming to create a more contoured appearance. The wrap includes collagen yarns for softness and comfort during wear. Two Velcro closures, one at the top of the head, another at the neck, secure the wrap in place without the need for complex adjustments. Ear openings allow for added breathability and daily use without obstruction.
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Available in two shades, Clay and Cocoa, the $48 face wrap fits into SKIMS’ broader sizing and color strategy. The company has built its reputation on combining performance textiles with colorways that suit a wide range of skin tones.
While SKIMS promotes the face wrap for its skin-lifting properties, it enters a space already shaped by social media routines. Chin straps and sculpting tools have gained visibility on TikTok, particularly under the “morning shed” trend. These routines often involve wearing facial compression accessories overnight, followed by multiple skincare layers in the morning. Users rely on these tools for visible short-term results, less puffiness, more shape, though evidence for long-term effects remains limited.
SKIMS positions the wrap as a practical piece of personal care. The product doesn’t require a complicated setup. It fits into everyday life, whether someone wears it while lounging, watching a show, or cleaning up around the house. Its material composition and structure aim to deliver compression without discomfort, offering a sculpted feel with minimal effort.
Consumers can purchase the Seamless Sculpt Face Wrap through SKIMS’ official channels
