Bella Hadid expands Orebella with the introduction of Body and Hair Perfume Mists, a new product category designed for use across skin and hair. The launch builds on the brand’s existing shake-to-activate perfumes, introducing a lighter format that supports frequent application throughout the day.
FRAGRANCES
Hadid frames the release through the idea of transformation linked to water. The mists draw inspiration from its shifting properties, translating that into a product designed to move with the wearer. In a press statement, she describes the scents as expressive and adaptable, encouraging repeated use and layering.
The mists use a bi-phase system that separates the formula into two layers. The top layer carries fine fragrance and aromatherapy essential oils, while the base layer uses botanical waters selected for their skin-focused properties. This combination supports both scent delivery and hydration, allowing the product to function across skin and hair. The brand positions this structure as central to the experience, requiring the user to shake the bottle before application to activate the formula.
Orebella introduces three scent expressions within the launch, each built around a distinct composition and infused with a specific botanical water. Gardenia’s Whisper presents a sheer floral profile with rhubarb, jasmine, and gardenia, paired with toning rose water. Nectar Dew follows a floral-fruity direction, combining fig, pear, and peony with brightening orange blossom water. Golden Brulee moves into an amber gourmand space, built with plum, tonka, and vanilla, supported by softening coconut water.
The lighter structure shifts how fragrance interacts with the body. The mists sit close to the surface, allowing scent to develop through repeated application rather than a single, concentrated spray. Orebella positions this format as part of a daily routine, where fragrance can be refreshed and adjusted throughout the day.
Within the collection, visual and sensory elements connect through the idea of reflection and fluidity. The brand describes shimmering effects that move across the scents, reinforcing the link between formula and concept. The Body and Hair Perfume Mists will retail for $39 USD and launch on April 10, available exclusively through Orebella website.
