Bella Hadid leads the debut of Revolve Los Angeles, the first eponymous fashion house introduced by the global multibrand retailer. Revolve positions the launch as a new step in its evolution after more than two decades as a retail platform. Hadid appears as the brand’s first ambassador and anchors the campaign.
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The launch follows years of observation about how customers interact with the Revolve platform. Michael Mente, cofounder and co-chief executive officer of Revolve Group, explained that shoppers often associate their outfits with the retailer itself. Women frequently refer to their clothing as “Revolve,” even when they wear pieces produced by other labels sold through the site. Mente examined purchasing data and found that more than 95 percent of items added to shopping carts do not originate from a specific brand page. Customers typically shop through categories such as dresses or curated edits.
This behavior encouraged the company to develop its own fashion house under the Revolve name. Revolve Los Angeles will launch its first collection on March 9 through the company’s e-commerce platform and physical stores. Mente described the project as a natural extension of the retailer’s position within contemporary fashion culture.
The campaign introduces Revolve Los Angeles through imagery captured by photographers Mert Alas and Marcus Piggott. The shoot took place at the Silvertop Reiner-Burchill residence in Silver Lake, a home designed by architect John Lautner. Stylist Carlos Nazario curated the looks for the project. Bella Hadid appears as the central figure throughout the images. Raissa Gerona, chief brand officer of Revolve Group, explained that Hadid reflects the energy associated with the label and its connection to Los Angeles.
Gerona described the campaign as an expression of the mood that defines Revolve Los Angeles. She noted that the images present a perspective that feels connected to the company’s established identity while introducing a new level of ambition. According to Gerona, the campaign aims to attract both loyal Revolve customers and those encountering the platform for the first time.
Revolve Los Angeles was developed by the company’s leadership team alongside its internal design group. The label focuses on wardrobe pieces intended for evening events, parties, and occasions that require elevated dressing. The collection includes garments ranging from embroidered eveningwear to satin gowns accented with sculptural metal details.
The size range extends from XXS to XL, and prices begin at approximately $200 for tops. Evening gowns reach up to $3,500. Mente explained that the pricing reflects an area of opportunity within the current fashion market. He noted that Revolve customers already purchase dresses priced at $1,000 or $2,000 through the platform, indicating demand for higher-end designs available within the retailer’s ecosystem.
Revolve Los Angeles also arrives during a period of expansion for Revolve Group. Over the past year the company formed a joint venture with Cardi B, introduced Haelo in partnership with designer Dion Lee, and expanded its physical retail presence with the opening of a store at The Grove in Los Angeles.
Within Revolve stores and its online platform, the new label will occupy a central position. A dedicated micro-site will present the collection through a focused digital experience integrated within the retailer’s existing website. The company plans four releases during 2026 as Revolve Los Angeles develops further. Future expansion may include additional product categories as the brand grows.
