Tommy Hilfiger presented TommyXZendaya‘s Fall 2019 collection, inspired by empowering fashion and individuality, on September 8th during the ongoing New York Fashion Week. The fashion show at the Apollo Theater, attended over 9,00 guests, including press, buyers, VIPs, industry influencers and consumers.
Front row guests included Tommy Hilfiger’s wife, Dee Hilfiger, Gigi Hadid, Bella Hadid, Marina Ruy Barbosa, Thalia, Skai Jackson, Hunter Schafer, Barbie Ferreira, Sydney Sweeney, Indya Moore, HER, Kehlani, Meghan Trainor, Noor Tagouri, Olivia Palermo, Jameela Jamil, Giovanna Engelbert, Sveva Alviti, Suki Waterhouse, Shanina Shaik, Iskra Lawrence, Bethann Hardison, Veronica Webb, adn Vy Higginsen.
“As the Apollo Theater’s iconic marquee came to life, guests were welcomed into the world of TOMMYNOW Starring TommyXZendaya through an immersive tunnel that brought to life the history of the Apollo Theater. The installation featured digital content and photos curated by Nichelle Gainer, cultural historian and author of Vintage Black Glamour, which celebrated Harlem’s iconic music scene, from the ‘30s to the ‘80s.
Guests emerged onto the outdoor runway show space, set around the Apollo’s brick exterior. Infused with a cinematic, ‘70s Harlem twist, classic American cars, burgundy velvet couches and wooden chairs were illuminated with vintage spotlights, all reminiscent of that era. At the merch stand, fans shopped the festival-inspired TommyXApolloXZendaya T-shirts designed exclusively for TOMMYNOW, with all proceeds donated to the Apollo. As models took to the runway, the ‘70s and early ‘80s funk music mix was elevated with live performances by more than 20 artists from Vy Higginsen’s Harlem-based“
Images courtesy of © Tommy Hilfiger