Fendi will launch a new men's fragrance for the summer season – Fan di Fendi pour Homme Acqua , a follow up to the first men's fragrance from the Fan di Fendi collection, Fan di Fendi pour Homme, which was launched in 2012. The new version is described as a bluish glimmer of light somewhere between sea and sky; a refreshing summer breeze that evokes the freedom of Italian seascapes.
Fresh, aromatic, energizing and chic, Fan di FENDI Pour Homme Acqua has been developed by François Demachy, Director of Olfactory Development at LVMH Fragrances, in collaboration with the perfumers Delphine Lebeau-Krowiak and Benoist Lapouza. This new olfactory creation boosts the fresh Italian notes in the Fan di FENDI Pour Homme Eau de Toilette. The first vibrant citrus notes fly away on a gust of wind…A very Mediterranean freshness invades the atmosphere; Lavender, generous Bergamot and Lemon from Italy seize hold of the emotions. And then that Italian charm starts to operate once again…
The aromatic heart beats to the rhythm of virile Sage and plunges you into a very manly universe spiked with Pink Peppercorn from Reunion Island and Cardamom. Musk teams with Cedar wood in the background for a fresh-woody and sophisticated signature that is both sensual and refined. Fan di FENDI Pour Homme Acqua vigorously combines manliness with an explosive aromatic freshness for the elegant and racy man.
English musician and producer Mark Ronson has been chosen as the face of the perfume. He reflects Fendi’s brand of manliness to perfection. Seductive and stylish with natural dash and elegance, he is the embodiment of the iconic Fendi man. The fragrance is available as a50 and 100 ml Eau de Toilette.