International goalkeeper, Joe Hart is fronting the new Hugo Boss ‘Success Beyond The Game’ campaign and new limited edition fragrance, Boss Bottled Unlimited. Building on the success of the previous campaigns in 2010 and 2012, Hugo Boss Parfums continues to celebrate the values of success, style and confidence the Hugo Boss brand stands for.
“To succeed, you have to be committed to what you do and love what you do. I’m really passionate about my job and give it my all. I’m so lucky that I’ve always had a team around me that have helped me get to where I am today – family, friends, and coaches. You have to take every opportunity possible and you just have to keep going, keep improving and constantly moving forward.” – Joe Hart
“We are pleased to collaborate once again with some of the world’s finest footballers who have achieved success beyond their discipline, bringing them together with the HUGO BOSS male fragrance portfolio for this unique campaign.” Guillaume Tardy, Global Marketing Director, HUGO BOSS Parfums
Boss Bottled Unlimited is inspired by the endurance required to succeed combined with the rush of adrenalin when a goal has been reached. Available for a limited time only, it’s the must-have scent during this exciting summer of sports.
The fragrance contains carefully selected and uncompromising ingredients to create a fresh and modern take on a classic masculine scent. With invigorating freshness, enduring energy and aromatic masculinity it provides a motivational boost.
Inspired by vibrant green notes Boss Bottled Unlimited has been created with a striking blend of refreshing mint and evergreen cistus, combined with juicy pineapple and enduring masculine
woods. These unique ingredients come together to create an invigorating and aromatic male scent, underlining the BOSS man’s uncompromising drive.
Boss Bottled unlimited is available from 30th March 2014 in 50 and 100ml Eau de Toilette concentration.