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  • BOSS

    Celebrity Guests at BOSS Fall Winter 2023 Fashion Show

    Fashion house BOSS unveiled its Fall Winter 2023 Collection at Milan’s Allianz MiCo conference center on September 22nd, in the presence of a crowd of over 1,000 guests. This event marked a contemporary reinterpretation of BOSS’ heritage. RELATED: BOSS FALL WINTER 2023 COLLECTION Among the guests who attended the show were Naomi Campbell, Suki Waterhouse, […] More

  • Naomi Campbell & BOSS Celebrate Her Birthday In Cannes

    Naomi Campbell, a supermodel, activist, and worldwide ambassador for BOSS, celebrated her birthday yesterday, and the company honoured the occasion with an exclusive dinner and after-party in Cannes, France, which was hosted by HUGO BOSS CEO Daniel Grieder. This stunning event, which took place on May 22nd, was a celebration to Naomi’s pioneering fashion career […] More

  • BOSS

    CELEBRITY GUESTS at BOSS Spring Summer 2023 Show

    Fashion house BOSS unveiled its Spring Summer 2023 Collection on Wednesday, March 15th, in Miami, in front of more than 500 guests. Among the guests were Maluma, Demi Lovato, Bella Thorne, Maisa Silva, Charles Melton, Suki Waterhouse, Lucien Laviscount, Rapman, Stefflon Don, Tiffany Haddish, Kano, Jelly Lin, Camila Morrone, Brianne Howey, Felix Mallard, Gavin Casalegno, […] More


    FUTURE and NAOMI Model Boss for DSCENE Anniversary Issue

    Supermodel Naomi Campbell and world-famous rapper Future star on the cover of DSCENE Magazine‘s Anniversary edition lensed by fashion photographer Lewis Mirrett. For the cover Future and Naomi model looks from the BOSS Fall Winter 2022.23 collection. PRE-ORDER OUR ANNIVERSARY ISSUE IN PRINT & DIGITAL RuPaul’s Drag Race UK star Tayce, actress and transgender rights advocate Angelica Ross, […] More

  • Freja Beha

    Freja Beha & Adrien Sahores for HUGO Fragrance 2015

    Supermodels Freja Beha Erichsen and Adrien Sahores star in HUGO by Hugo Boss Man/Woman Fragrance 2015 advertising campaign. Your Fragrance, Your Way video was directed by Ryan Hope, with music by Peaches. Casting director was Shelley Durkan at D+V Management with Hugo Boss for their new fragrance campaign. More

  • Gerard Butler for Hugo Boss Bottled

    MAN OF TODAY – Actor Gerard Butler was tapped as the new face of the Hugo Boss classic Boss Bottled. Now we get a first look at the campaign film directed by Anthony Mandler.Take a look at the campaign below. More

  • Gwyneth Paltrow for Boss Ma Vie

    Actress Gwyneth Paltrow becoems the striking new face of Boss Ma View fragrance, the latest addition to the Hugo BOSS family of scents. Launching this summer, the new note derives from the same range as Boss Jour, Boss Nuit and Boss Nuit Intense. The scent as well as the packaging are deliberately similar to each […] More

  • Joe Hart for Hugo Boss Boss Bottled Unlimited

    International goalkeeper, Joe Hart  is fronting the new Hugo Boss ‘Success Beyond The Game’ campaign and new limited edition fragrance, Boss Bottled Unlimited. Building on the success of the previous campaigns in 2010 and 2012, Hugo Boss Parfums continues to celebrate the values of success, style and confidence the Hugo Boss brand stands for. More

  • Hugo Boss – Boss Bottled Unlimited

    Hugo Boss has launched a new modern fougère fragrance for men – Boss Bottled Unlimited. Boss Bottled Unlimited is a flanker to 1998’s Boss Bottled. Top note is mint; middle note is labdanum; base note is precious woods. More

  • Gwyneth Paltrow on Boss Jour and Christmas

    Gwyneth Paltrow, Oscar-winning actress and face of Boss Jour, talks Christmas and what makes it special for her and the family: “The thing that makes the holiday season really special to me is everybody being together. My family, we live all scatted apart and we all congregate together for Christmas. I love that. I love that feeling […] More

  • Boss Jour Pour Femme Review

    “This will be your day.” A fragrance like the first light of day – full of beautiful possibilities, BOSS JOUR Pour Femme uses the feeling this brings as an inimitable source of inspiration for women. Wherever you are, the first light of day radiates a vibrant and exciting feeling of anticipation. It is at this […] More

  • Hugo Boss Jour Pour Femme

    Hugo Boss is launching a new fragrance for women in Spring 2013 – Boss Jour Pour Femme. The Face of the campaign is once again actress Gwyneth Paltrow. The new fragrance was created to show three faces of a woman: inspiration, composure and ease described with a beautiful blend of white flowers chilled with sparkling […] More

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