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Simon Nessman for Giorgio Armani Acqua di Gio Essenza 2013 Campaign


Italian fashion designer Giorgio Armani delivers a new image to promote Acqua di Giò Essenza, the follow up to his classic fragrance for men Acqua di Giò. Once again, Canadian model Simon Nessman fronts the campaign, captured by photographer Bruce Weber in a refined black & white advertisement.

Acqua di Gio Essenza is a timeless and intense reinterpretation of the original. The composition begins with luminous tones of cascalone molecule, which captures the olfactory experience of cold and fresh water, sparkling citrusy bergamot and grapefruit. The heart bares floral and aromatic accords of jasmine, basil and sage, as well as explosive floral paradisone molecule, while the base combines notes of patchouli, cedar, vetiver, ambrox, ambergris, pepper and clary sage.


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