Valentino has launchd Valentino Uomo, a new fragrance for men. The concept was to develop a scent that would be a classic of the future, targeting men who thrive for timeless classics and prefer everyday style in their life. The best and highest quality of aromatic elements, have been chosen for this creation as noted by the brand. Valentino Uomo is directly linked with the Valentino fashion collection, and the Italian capital of Rome ended up being a fantastic decision for the promotion and marketing campaign of the new fragrance.
The new fragrance is the works of perfumer Olivier Polge who has followed the classic three stage principle in the development with opening top notes, the heart notes and the dry down base notes. For this release the woody notes in the dry down are especially featured. The formulation opens with bergamot and myrtle followed by roasted coffee in the heart that is masterfully blended with Gianduja cream (chocolate hazelnut cream) set on a wealthy base made of cedar and precious leather.
French actor Louis Garrel is the face of the advertising campaign directed by Johan Renck for the video release and David Sims for the photography.
Valentino Uomo is already available in Europe, Russia and the Middle East, while in 2015 it will be available in Asia, Latin and North America.