Amanda Seyfried New Face of Givenchy Very Irresistible

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amanda seyfried givenchy very irresistible 

Actress Amanda Seyfried will be the new face of the Givenchy Fragrance Very Irresistible , replacing Liv Tyler. She is also the face of Clé de Peau Beauté.

“It’s an honest collaboration. I’m proud to be a part of  the brands I’m involved with because what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”

 The new campaign for Very Irresistible will include a print and television campaign directed by Cédric Klapisch and shot by Glen Luchford. The campaign was styled by Riccardo Tisci.  Amanda’s Givenchy campaign set to debut in September 2013.