
The Chopova Lowena fragrance line is a bold step for the cult-favorite fashion brand. With three sprayable perfumes, Queen Rosa, Hay Zhasmina!, and Great Root, Green Ruth, and matching candles, the line pays homage to Bulgarian flora and tradition. Drawing on founder Emma Chopova’s Bulgarian heritage, the scents feature native ingredients like Bulgarian rose and geranium, combining them with luxurious accords to craft layered, unique fragrances. The fragrances, with their playful packaging and imaginative characters, add a fresh dimension to the brand’s recognizable aesthetic.
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Launching exclusively at Dover Street Market locations in London, New York, Los Angeles, and Paris, the line represents a broader expansion for Chopova Lowena. Known for their punk-inspired kilts and exuberant styling, the brand’s dive into beauty builds on their established narrative universe. Each fragrance has a corresponding character, Queen Rosa is outgoing and flirty, Hay Zhasmina! is warm and tender, and Great Root, Green Ruth is adventurous and outdoorsy. This character-based approach ties to their fashion collections.


Beyond the perfumes, the matching candles are housed in traditional Bulgarian ceramics, nodding to the founders’ commitment to heritage. Made in the Troyan region, these ceramics add an authentic cultural touch to the collection, making each piece feel like a personal artifact rather than just a product.
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The fragrances themselves capture a range of moods and identities: Queen Rosa is a bright bouquet with notes of bergamot and pink pepper, Hay Zhasmina! mixes jasmine, fennel, and ylang-ylang with amber warmth, and Great Root, Green Ruth combines vetiver and nutmeg for an earthy, wilderness-inspired profile. These carefully curated compositions make a strong statement about the brand’s ability to translate their fashion ethos into an olfactory experience. By doing so, they not only cater to their eclectic fan base but also reach a new audience intrigued by their storytelling approach to scent.