Rihanna’s Fenty Beauty has once again pushed the boundaries of fragrance innovation with the launch of Fenty Eau de Parfum in a solid balm form. Encased in a jewel-like compact, the solid balm parfum embodies the same magnetic and multifaceted qualities as the original liquid perfume, offering an alcohol-free, long-lasting fragrance that is both refined […] More
Today marks the launch of Hermès‘ latest addition to its fragrance collection: Barenia Eau de Parfum. This new feminine fragrance pays homage to the brand’s iconic Barenia leather, known for its luxurious texture. Barenia Eau de Parfum embodies the essence of a woman who is free-spirited, with a daring energy that is impossible to resist. […] More
Gigi Hadid, the renowned US Dutch Palestinian supermodel, has taken on a new role as the global ambassador for Rabanne’s latest fragrance, Million Gold For Her. In the brand’s stunning campaign, Hadid embodies the essence of modern luxury, effortlessly bringing the fragrance’s theme to life. Dressed in a metallic gold two-piece outfit, Hadid’s look captures […] More
Ôrəbella has just launched Nightcap, an intriguing new addition to their fragrance line that promises to blend warmth, comfort, and a touch of the unexpected. This aphrodisiac fragrance is designed to evoke a sense of nostalgia while delivering a unique sensory experience. The scent profile of Nightcap is built around a core of cozy vanilla, […] More
Prada introduces its latest fragrance, Paradoxe Virtual Flower Eau de Parfum, expanding the boundaries of sensory perception within the Fresh Floral fragrance family. This innovative scent, crafted in 2024, showcases floral elements enhanced in a unique way by Artificial Intelligence. This advanced technology allows perfumers to explore new creative possibilities and compose unexpected accords. […] More
Set against the iconic Hollywood sign, Miley Cyrus stars in the latest Gucci Flora campaign, embodying the empowering joy of creativity and nature. This campaign, envisioned by Sabato De Sarno, introduces Gucci Flora Gorgeous Orchid, the House’s first ozonic floral gourmand scent. The imagery captures Miley in a serene, flower-filled landscape, evoking a sense of […] More
For nearly a century, CHANEL N°5 has captured the multifaceted nature of womanhood. Created by Ernest Beaux in 1921, the fragrance became legendary when Marilyn Monroe famously declared in 1952 that it was “the only thing she wore to bed,” elevating CHANEL N°5 to iconic status and redefining the world of fragrance. View this […] More
Supermodel Anok Yai has been revealed as the new face of Alien Hypersense Eau de Parfum, the latest fragrance masterpiece from Mugler. FRAGRANCE At 26, the American-raised model of South Sudanese heritage embodies the powerful, dangerous, and enthralling essence of this new feminine scent, marking a thrilling chapter for both Yai and the iconic brand. […] More
Luxury house CELINE presented their new addition to Haute Parfumerie fragrances ‘EAU DE CALIFORNIE’ with campaign starring model Presley Gerber directed by Hedi Slimane. The new Celine ‘EAU DE CALIFORNIE’ awakes the memory of palo santo, that magical essence of wood,with fresh, smoky and creamy facets. In the background, the powdery notes of orris and […] More
Fashion house TORY BURCH presented ESSENCE OF DREAMS Fragrance Collection, created in partnership with Shiseido, that features five fragrances. The collection was inspired by an idea of a brighter future. Each of the five fragrances explore a dream and a feeling: Electric Sky – Freedom, Mystic Geranium – Joy, Divine Moon – Peace, Cosmic Wood […] More
Fashion brand MIU MIU presented their new fragrance Twist Eau de Magnolia with a campaign starring Emmy nominated actress Elle Fanning. Eau de Magnolia is a new addiction to the brand’s Twist line. The new Miu Miu Twist Eau de Magnolia is a glowingly positive, delicately attractive fresh-floral fragrance. It features notes of pear, pink […] More
German luxury fashion house MCM presented their new fragrance MCM ULTRA Eau de Parfum for women created by renowned perfumer Frank Voelkl, that celebrates positive attitude and the confidence to live freely and creatively. The contemporary fragrance invites all women to embrace their own individuality and journey, encouraging the belief that anything is possible. Inspired […] More
