Versace Crystal Emerald fragrance ushers in a new era for the house’s Crystal collection, capturing a modern vision of luxury and sensuality with its 2025 campaign. The campaign is fronted by Lila Moss, who channels the bold, radiant spirit of the scent in imagery lensed by celebrated photographer Mert Alas. The creative direction, led by Robert Lussier, leans into the gemstone inspiration, presenting Crystal Emerald as both an object of desire and a statement of Versace’s unmistakable glamour.
The campaign’s visuals are unmistakably Versace – vivid, high-impact, and unapologetically bold. Lila Moss, in a shimmering emerald-hued look styled by Allegra Versace, is surrounded by a cascade of voluminous hair crafted by Damien Boissinot. Her beauty look, executed by makeup artist Thomas De Kluyver, features luminous skin and a sharp feline liner, while Jenny Longworth’s manicure adds a final touch of polish. The result is an image that captures both the sensuality and the strength that define the Versace woman.
At the heart of this campaign is the Crystal Emerald fragrance itself. Launched in 2025, Crystal Emerald is positioned as the modern evolution of Versace’s iconic Crystal line. The scent is designed for a new generation of fragrance lovers who seek both freshness and depth in their signature scent. The composition opens with a sparkling burst of Calabrian bergamot and juicy peach essence, accented by a hint of pink pepper. This vibrant introduction immediately sets a tone of energy and sophistication. As the fragrance develops, it reveals a floral heart anchored by green rosebud and jasmine, with a surprising twist of raspberry sorbet that lends a playful, youthful edge. The base lingers with creamy tonka bean, soft white musk, and a subtle trace of incense oil, creating a finish that is both enveloping and memorable.
Crystal Emerald’s bottle design is as much a part of its allure as the fragrance itself. The faceted emerald-green flacon is inspired by the world of precious gemstones, echoing both the opulence and the modernity that are core to the Versace brand. The bottle’s bold color and sculptural lines make it an instant standout, designed for display as much as for daily use. This attention to detail in packaging reflects Versace’s commitment to creating objects that are both beautiful and functional, resonating with collectors and fragrance enthusiasts alike.
The team behind the campaign brings together some of the industry’s most respected creative talents. Mert Alas, known for his ability to capture both intimacy and drama in a single frame, directs the campaign’s imagery and film. Robert Lussier’s creative direction ensures that every detail, from the set design to the mood, aligns with Versace’s vision of empowered femininity. Allegra Versace’s styling choices emphasize the jewel-toned palette, while Damien Boissinot’s hair artistry and Thomas De Kluyver’s makeup underscore the model’s natural beauty and confidence. Jenny Longworth’s manicure offers a subtle nod to the campaign’s gemstone theme.
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Versace Crystal Emerald is positioned as a fragrance for women who embody confidence, individuality, and a love for all things luxurious. The campaign’s messaging, as seen through Lila Moss’s captivating presence, speaks to a generation that values both heritage and innovation. This scent is not just a new addition to the Versace portfolio- it’s a move of intent, signaling the brand’s ongoing evolution and its commitment to crafting fragrances that resonate with today’s consumers.
With its blend of vibrant citrus, lush florals, and warm woody undertones, Crystal Emerald is a fragrance that lingers in memory, much like the campaign itself. The 2025 launch predicts Versace’s reputation for creating scents that are both timeless and distinctly modern, inviting wearers to experience the world of Versace in a new and unforgettable way.
Price 135EUR 90ml / 109 EUR 50ml
