Glossier unveils Cloud Paint Plush Blush, the newest member of its bestselling blush range. The launch includes ten sunset-inspired shades, with four familiar favorites: Puff, Beam, Bloom, and Storm, joined by six new additions. The newcomers are Billow, a lavender tone; Gale, a tawny mauve; Float, a rosy mauve; Soar, a vivid pink; Burst, an intense red; and Plume, a deep plum. The palette spans from understated neutrals to more dramatic hues, offering versatile options for every look.
BLUSHES
The blush introduces a new texture the brand calls Memory Cloud. The pillowy-soft formulation feels bouncy to the touch before transforming into a powder finish on the skin. This technology allows for both a sheer wash of color and more concentrated looks, depending on application. The blush delivers a soft-matte finish designed to blur the appearance of pores, providing a diffused effect without compromising comfort.
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Each compact contains six grams of product, priced at $26. Glossier highlights a composition that is vegan and cruelty-free, a commitment that extends across the Cloud Paint family. The formula includes clover flower extract, known for antioxidant benefits that support a soft-focus finish. Powdered ceramides and botanical glycerides help retain moisture, ensuring that the soft-matte result does not compromise hydration.
Glossier designed Cloud Paint Plush Blush for flexible application. Users can press or glide their finger across the surface of the blush, then apply it directly onto the skin, blending out with fingertips for a natural finish. The formula’s adaptability also makes it suitable for brush application, particularly with the brand’s new Cloud Paint Dual-Ended Cheek Brush, released alongside the blush.
The Dual-Ended Cheek Brush retails for $25 and was developed to work with both liquid and powder products. One side features a retractable tapered synthetic brush, ideal for blending Plush Blush or other powder formulations. The other side offers a silicone tip that mimics the pressure and precision of fingertips, making it well-suited for liquid blushes, including the original Cloud Paint. Like the blush itself, the brush is vegan and cruelty-free, reflecting Glossier’s broader values.
The introduction of Cloud Paint Plush Blush extends Glossier’s ongoing exploration of color cosmetics. By expanding the shade range and introducing a new texture, the brand builds on the familiarity of its most recognizable blush while presenting something distinctly different.
Available from September 9, Cloud Paint Plush Blush and the Dual-Ended Cheek Brush mark a significant seasonal update for Glossier. The products reflect the brand’s vision of makeup that feels intuitive, adaptable, and rooted in innovative textures.
