Marc Jacobs FW25 show at the New York Public Library may have lasted just five minutes, but the beauty looks etched themselves into memory. Much like the designer’s fashion direction this season, oversized, haunted-doll silhouettes and theatrical proportions, the makeup and hair leaned heavily into fantasy, exaggeration, and hyper-femininity.
Models stepped out like porcelain figurines reanimated for one night only. Skin appeared powdered to an almost matte ceramic finish. Cheeks took on an uncanny puffed effect, mirroring the show’s distorted garment silhouettes. Lips stayed minimal, barely there, or tinged with a cold pink wash, leaving eyes to carry the narrative.
Under the direction of Dame Pat McGrath for Pat McGrath Labs, makeup took on a surreal edge. Lashes became sculptural: some pearl-studded, others jet-black and so dense they appeared heavy. Eyeliner sliced through the crease with sharp precision, often tracing the full eye shape to mimic the static expression of a doll’s painted gaze.
Hair, crafted by Duffy, stayed close to the head in sculptural silhouettes. Some models wore tight buns or abstract twists, others had oversized bows wrapped across their scalps like headpieces. A few looks featured graphic bangs or boxy wigs that echoed the flat, two-dimensional feel of the show’s exaggerated fashion.
Nails, by Jin Soon Choi, extended the theme of surreal glamour. Manicures were elongated and frosted, some tipped with high-gloss chrome or subtle pink shimmer. Each nail became a small accessory, fine-tuned to the overall styling of the show.
The beauty direction didn’t simply support the collection, it created an atmosphere. With contributions from some of the most respected names in the industry, Marc Jacobs’ FW25 cast a spell that blurred fantasy and fashion. In just five minutes, he built a dreamscape where every detail, face, finger, silhouette, spoke of another reality entirely.
See all the looks on our DSCENE – Marc Jacobs’ FW25 Show
