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  • Benefit Adds Juice Stick and Play Daze to Its Blush Line

    Benefit Cosmetics expands its cheek lineup with the launch of Juice Stick Gel Blush and Play Daze Liquid Blush. The two products approach color through distinct textures and finishes while maintaining a shared focus on weightless wear and lasting performance. BLUSHES Juice Stick arrives as a gel-cream blush in stick form. The texture glides across […] More

  • r.e.m. beauty Introduces a Marbled Blush and Highlight Stick

    r.e.m. beauty expands its color lineup with the Mélange à Trois Blush & Highlight Stick, a new cream product designed to deliver personalized glow through a single swipe. The stick combines blush pigment and luminous highlight pearls in a marbled format, ensuring that each application creates a slightly different result. MAKEUP Each Mélange à Trois […] More

  • Gucci Glow Blush Delivers Radiant Cream-to-Powder Finish

    Gucci Glow Blush expands the face makeup range with a product designed to deliver radiance through texture, finish, and controlled color payoff. The blush arrives in six shades, with two available exclusively online. The formula focuses on a pearlescent glow that reads fresh on the skin while maintaining a lightweight feel suited to daily wear. […] More

  • Tarte Drops Macaron Blush & Glow Duo with Cream and Powder Color

    Tarte expands its blush lineup with the Macaron Blush & Glow Duo, a two-step color system designed to build customizable cheek color through a cream formula paired with a radiant powder. The product presents itself as a compact “treat,” with each component formulated for controlled application and flexible wear. BLUSHES The cream blush sets the […] More

  • Dolce & Gabbana Launches ‘Paint Me Up!’ and ‘It’s Lit!’ Essentials

    Dolce & Gabbana Beauty launched the latest additions to its Bold Look line with two new products designed to expand creative expression. Paint Me Up! All Over Multi-Play Pigments & Topper and It’s Lit! All Over Micro Highlighter arrived as versatile tools for makeup artistry, each one shaped by innovation, high performance, and a refined […] More

  • r.e.m. Beauty x Wicked: For Good to Drop Ahead of Film Release

    r.e.m. Beauty steps into Oz this season with a limited-edition capsule inspired by Wicked: For Good. Launching on October 1, the collection arrives just weeks before the film adaptation of Wicked premieres in theaters on November 21. Developed under the vision of Ariana Grande, the capsule transforms everyday beauty into an experience rooted in the […] More

  • Glossier Expands Cloud Paint Family with Plush Blush

    Glossier unveils Cloud Paint Plush Blush, the newest member of its bestselling blush range. The launch includes ten sunset-inspired shades, with four familiar favorites: Puff, Beam, Soar, and Storm, joined by six new additions. The newcomers are Billow, a lavender tone; Gale, a tawny pink; Float, a rosy mauve; Bloom, a cool baby pink; Burst, an […] More

  • Rare Beauty x Tajín Debut Limited-Edition Cheek and Lip Set

    Rare Beauty has revealed its first-ever brand collaboration, teaming up with Tajín for a limited-edition cheek and lip set. The partnership draws from the bold chile pepper hues the Mexican seasoning is known for, pairing them with Rare Beauty’s focus on accessible beauty and confident expression. Together, they created two exclusive shades: a new version […] More

  • Too Faced Introduces Hydrating Whipped Lip and Cheek Color

    Too Faced introduces the Cloud Crush Whipped Lip & Cheek Colour, a creamy two-in-one formula designed to enhance lips and cheeks with a soft-focus finish. The product features a lightweight, whipped texture that delivers buildable color while keeping skin hydrated. Infused with hyaluronic oil, it nourishes and smooths, helping to blur the look of fine, dry […] More

  • ILIA to Launch Soft Focus Blurring Blush

    ILIA Beauty is preparing to debut its latest complexion essential: the Soft Focus Blurring Blush. Designed to mimic the softening effect of a camera lens, the talc-free powder blush delivers a blurred, dimensional flush that lasts up to 12 hours. MAKEUP With a formula that smooths, hydrates, and builds effortlessly, this upcoming launch promises to […] More

  • Rhode Launches Limited-Edition Summer Kit for Golden, Glowy Days

    Rhode is dialing up the glow with its new Summer Kit, a curated trio of warm-weather must-haves designed to give you sun-flushed cheeks, glossy golden lips, and hydrated skin, all packed in the brand’s signature baby rhode bubble bag. Dropping July 14 at 9 AM PST, this limited-edition bundle is your one-click answer to easy, […] More

  • Fake Tan Lines Make a Bold Return in 2025 Beauty Trends

    In a beauty world that’s long obsessed over flawless bronze and seamless coverage, fake tan lines are making a surprising return, and this time, they’re deliberate. From runway shows to viral TikTok filters, sharply defined tan lines are no longer seen as mistakes to be airbrushed away but as aesthetic choices meant to emphasize contrast, […] More

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