Celebrity makeup artist Etienne Ortega, renowned for his work with stars like Lana Del Rey and Christina Aguilera and Kris Jenner, has stepped into the beauty arena with the launch of his own brand—Ortega. Drawing inspiration from his signature lip contouring techniques, the brand debuts with a collection of four lip products housed in sleek baby blue packaging.
Ortega, a Southern California resident with roots in Jalisco, Mexico, infuses his heritage into the brand by incorporating Blue Agave into the product formulations. This ingredient not only pays homage to his Mexican origins but also adds moisturizing properties to the pigment-rich lip products, thanks to its hydrating qualities akin to hyaluronic acid.
The journey to introduce Ortega has been a deeply personal one for Etienne Ortega, spanning five years of challenges and triumphs. From battling and overcoming cancer to navigating the complexities of business dealings while maintaining a thriving career as a celebrity makeup artist, Ortega’s resilience shines through in the creation of his brand.
Crafted with a focus on inclusivity, the Ortega collection is designed to complement diverse skin tones. The initial lineup includes essential lip treatments such as the Blu Nectar Lip Oil for conditioning, the Soft Contour Lip Liner available in ten versatile shades for precise definition, the Agave Glow Color Stick offering vibrant hues, and the Liquid Icon Hyper Gloss for a glossy finish.
Ortega’s vision for his brand extends beyond makeup—it’s about fostering a sense of community and inclusiveness. With over 15 years of experience in the industry, he is thrilled to invite everyone to join “La Familia” and experience the accessible luxury and craftsmanship that define Ortega.