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Fenty Beauty introduces the limited edition Midnight Diamonds Collection, a new makeup lineup that takes the Diamond Bomb concept into darker territory. Black, pearl and platinum finishes guide the selection of lip, eye, and face products. MAKEUP Gloss Bomb Universal Lip Luminizer arrives in Caviar Crystalz and Diamond Milk. Caviar Crystalz gives the lips a […] More
Milk Makeup marks its 10th anniversary with the limited Throwback Collection, bringing back three discontinued products from its 2016 debut era. Eye Vinyl, Roll + Blot and Tattoo Stamp reconnect the brand with the playful approach that shaped its early identity. The launch also coincides with the 30th anniversary of Milk Studios, where the creative […] More
r.e.m. beauty marks the 10th anniversary of Ariana Grande Dangerous Woman with a four-piece capsule inspired by the album. The collection arrives with two limited-edition lip gloss shades, a new eyeshadow quad, and a lip mask finished with a Dangerous Woman bunny mask charm. MAKEUP The capsule builds around products already familiar within the r.e.m. […] More
VIOLETTE_FR introduces Plume Eyeshadow, marking the second chapter in the Plume Trilogy. Conceived by Violette, the product focuses on a softer approach to eye makeup, drawing from a vision shaped by French cinema and an understated approach to beauty. The formula responds to a desire for a lived-in eye look, where color sits lightly on […] More
Maybelline expands its Lash Sensational range with the new Sky Tubes Mascara, introducing a tubing formula designed to deliver length, definition, and durability. The release arrives at a time when heat and humidity place pressure on eye makeup, positioning the product as a response to conditions that often lead to smudging or fading. Building on […] More
Makeup by Mario reintroduces the Ethereal Eyes Eyeshadow Palette, marking the return of one of the brand’s most sought-after releases. The palette first sold out within six weeks, building a strong following that continued to request its comeback. This relaunch answers that demand with the original version that defined its initial success. MAKEUP The Ethereal […] More
YSL Beauty expands its eye offering with the limited-edition Couture Eye Palette in Nude Hours, a focused composition of nine brown tones designed to move from subtle definition to full intensity. The palette brings together matte, satin, metallic, and shimmery finishes, allowing each look to build gradually without losing clarity. MAKEUP Nude Hours centers on […] More
Dior Beauty expands its Diorshow lineup with the limited-edition Diorshow 5 Couleurs eyeshadow palettes and the new Diorshow Overvolume mascara. These releases build on Dior’s established eye makeup direction, focusing on pigment intensity, texture, and defined finish. EYE MAKEUP The Diorshow 5 Couleurs palette appears in four limited-edition harmonies organized around monochrome color families. The […] More
Rare Beauty prepares to release the Neutral Eye Collection, a focused lineup built around brown tones and neutral shades. The collection includes the Essential Neutrals Eyeshadow Palette, Perfect Strokes Universal Volumizing Mascara in Brown, and Perfect Strokes Matte Liquid Liner in Brown. EYE MAKEUP The Essential Neutrals Eyeshadow Palette anchors the collection with eight shades […] More
Fara Homidi Beauty expands its lineup with the Essential Eye Compact, a new shadow trio designed for long-wearing color and a lived-in finish. EYE SHADOWS The launch arrives with a campaign starring Paloma Elsesser, whose presence reinforces the brand’s direction toward rich tones and modern staples. The Essential Eye Compact focuses on performance and texture. […] More
Byredo introduces Vesuvio, a limited-edition 18-colour eyeshadow palette shaped by the creative direction of its Creative Image and Makeup Partner, Lucia Pica. Rooted in 19th-century Neapolitan painting, the palette traces a visual and emotional journey from the stillness of the Mediterranean landscape to the charged spectacle of Mount Vesuvius in eruption. MAKEUP Pica, a Neapolitan […] More
Urban Decay introduces a new campaign for its 24/7 Liquid Stick Eyeliner, starring brand ambassador Dove Cameron. The project centers on the idea of duality in self-expression, a theme the brand associates closely with Cameron’s public persona and her approach to confidence. EYE MAKEUP Cameron anchors the campaign with a direct and playful tone. In […] More
