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  • Kylie Jenner Revives Her Viral Era with the King Kylie Collection

    Kylie Jenner celebrates ten years of Kylie Cosmetics with the King Kylie Collection, a return to where it all began. Launching on October 18, the collection brings back the bold energy of Jenner’s early career and the viral beauty moments that defined a generation of fans, honoring the brand’s beginnings while introducing modern updates to […] More

  • Dolce & Gabbana Launches ‘Paint Me Up!’ and ‘It’s Lit!’ Essentials

    Dolce & Gabbana Beauty launched the latest additions to its Bold Look line with two new products designed to expand creative expression. Paint Me Up! All Over Multi-Play Pigments & Topper and It’s Lit! All Over Micro Highlighter arrived as versatile tools for makeup artistry, each one shaped by innovation, high performance, and a refined […] More

  • New Sparkling Shades Join Patrick Ta Major Dimension Line

    Patrick Ta Beauty introduces new shades to its Major Dimension Eye Illusion Eyeshadow Duos, adding fresh sparkle to the existing collection. Each duo delivers multidimensional shimmer designed to transform eye makeup with super-fine sparkles and pearl pigments. EYESHADOWS The new shades bring distinct character to the series. When the Sun Sets offers a peach sparkle […] More

  • r.e.m. Beauty x Wicked: For Good to Drop Ahead of Film Release

    r.e.m. Beauty steps into Oz this season with a limited-edition capsule inspired by Wicked: For Good. Launching on October 1, the collection arrives just weeks before the film adaptation of Wicked premieres in theaters on November 21. Developed under the vision of Ariana Grande, the capsule transforms everyday beauty into an experience rooted in the […] More

  • Revolution Drops Bitten Cherry Collection with Dark Juicy Shades

    Revolution launched the Bitten Cherry Collection, a range that turns 2025 beauty into a darker, juicier mood. With products that layer rich berry pigments and innovative formulas, the collection invites makeup lovers to experiment with shades that feel indulgent and daring. MAKEUP The collection opens with the Cherry Icon Rich Berry Eyeshadow Palette, priced at […] More

  • Do I Really Need an Eyelash Curler?

    Sometimes, even the best mascara can fall flat if your lashes don’t have a lift. And eyelash curlers might seem like an optional step, but they can make a surprisingly big difference. By gently bending your lashes upward from the root, a curler opens the eyes, making them look more awake and defined. It also […] More

  • Mugler x L’Oréal Launch Limited-Edition Makeup Line

    After more than 15 years away from the beauty segment, Mugler is making a bold return with a limited-edition makeup collection created in partnership with L’Oréal Paris. The launch follows L’Oréal’s acquisition of Mugler’s fashion and fragrance business in 2021 and marks a new chapter for the brand, which has long been defined by iconic […] More

  • Dove Cameron Fronts Urban Decay’s Bold New Era

    Urban Decay has teamed up with Dove Cameron for a striking new campaign that embraces reinvention and duality. To mark the launch of the Naked Shaped Multi-Tasking Eyeshadow Palette, Cameron appears in two contrasting personas, showcasing both warm and cool-toned variations from the collection. MAKEUP The palette pays homage to the cult-favorite Naked palettes of […] More

  • KIKO Milano Introduces Milano Cortina 2026 Limited-Edition

    KIKO Milano has unveiled its Milano Cortina 2026 Limited-Edition, an exclusive capsule collection created in honor of the Winter Olympic Games. Designed to celebrate athletic determination and Italian creativity, the collection arrives with Olympic alpine skiing champion Sofia Goggia as its ambassador. Known for her strength and elegance on the slopes, Goggia brings authenticity to […] More

  • Fenty Beauty Expands Diamond Bomb Line with New Capsule

    Fenty Beauty introduces the Diamond Bomb Capsule Collection, a new lineup inspired by its cult-favorite Diamond Bomb highlighter. Known for its reflective finish and flattering shimmer, the original product set the tone for this latest release. Rihanna leads the campaign with a dedicated visual concept that showcases the capsule’s impact through her own lens. MAKEUP […] More

  • M·A·C Nocturna Collection Brings After-Dark Glam to Fall Beauty

    M·A·C Cosmetics unveils its Nocturna Collection, a limited-edition drop made for those who thrive after sunset. From deep plum lip liners to reflective blush-highlighter duos, Nocturna dives headfirst into moody neutrals, smoked shadows, and futuristic gloss finishes that feel equal parts goth, glam, and glow. MAKEUP The centerpiece? A limited-edition Eye + Face Palette built […] More

  • GODMODE BEAUTY Launches the Genesis Collection

    A new force just landed in the beauty multiverse. GODMODE BEAUTY announces the launch of its debut Genesis Collection, a cosmic lineup of eye-catching pigments, alien-glow highlighters, and high-performance liners. Positioned somewhere between sci-fi fantasy and digital-era self-expression, the collection invites beauty lovers to unlock their inner avatar. MAKEUP Described as born from “a flicker […] More

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