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A new force just landed in the beauty multiverse. GODMODE BEAUTY announces the launch of its debut Genesis Collection, a cosmic lineup of eye-catching pigments, alien-glow highlighters, and high-performance liners. Positioned somewhere between sci-fi fantasy and digital-era self-expression, the collection invites beauty lovers to unlock their inner avatar. MAKEUP Described as born from “a flicker […] More
For Fall 2025, Dior Beauty introduces the Miss Dior Collection, a spirited reinterpretation of archival inspiration shaped for the women of today, passionate, independent, and unapologetically expressive. With a sharp focus on character and color, the new collection unfolds through three mini capsules: Shocking Pink, Bold Black, and Wild Beige. MAKEUP Each one pulses with […] More
r.e.m. beauty expands its sci-fi-inspired universe with the launch of the Fembot Capsule Collection, a limited-edition drop centered around the brand’s most viral duochrome shade. Originally introduced as a pressed powder eyeshadow, Fembot now arrives in four new forms, each designed to catch the light and shift in tone depending on the wearer and environment. […] More
Launching May 20, Flower Knows introduces the Shell’s Jewel Collection, a dreamy line of cosmetics and accessories inspired by underwater treasures and mermaid fantasies. This launch transforms everyday beauty rituals into an aquatic fairytale, where shimmering textures, pearlescent finishes, and delicate colors echo the rhythm of the sea. From soft-glow blushes to radiant lip glazes, […] More
Ariana Grande’s r.e.m. beauty expands its eye category with the launch of Starlet, a new line of liquid eyeshadows arriving April 3 on the brand’s official website. Designed to perform with both comfort and longevity, the shadows feature a clean formula enhanced by vitamin E, offering antioxidant care and a crease-resistant finish that holds up throughout […] More
Prada Beauty has once again elevated the beauty game with the introduction of its latest innovation, the Pradalines Eye Pencil. This new line promises to redefine eye makeup with its unique combination of rich, vibrant colors and effortless application. MAKEUP The Pradalines Eye Pencil stands out for its creamy, long-lasting texture that allows for smooth […] More
Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More
Patrick Ta has introduced a new way to wear shimmer with the Major Dimension Eye Illusion Eyeshadow Duos, transforming eye makeup into a statement of refined sparkle. With five sophisticated duos, each offers a unique pairing of shades designed to add dimension. Shades like Talk to My Team, with its champagne and copper hues, and […] More
Ariana Grande‘s r.e.m. beauty has unveiled its latest collection, a collaboration inspired by the beloved Broadway show-turned-film, “Wicked.” With Grande herself set to star as Galinda, soon to be Glinda the Good, in the upcoming movie adaptation, this collection channels the magic of Oz and all its iconic, colorful imagery. Now available online, this limited […] More
Makeup artist Isamaya Ffrench, known for her striking and avant-garde aesthetic, is venturing into the world of false lashes with her latest collaboration. Partnering with LASHIFY, Ffrench introduces two dramatic new lash styles: the EDGE and the EDGE X. This collaboration brings her surrealist vision to life, moving away from subtlety and embracing the transformative […] More
Charlotte Tilbury, celebrated for her transformative makeup products, has launched her latest innovation: the Exagger-Eyes Volume Mascara. Promising to deliver the iconic lashes associated with supermodels and stars, Tilbury’s new mascara brings exaggerated volume, drama, and lift to all lash types. For the campaign, Tilbury has enlisted the legendary Kate Moss, adding her iconic beauty […] More
Too Faced presents its latest creation: a juicy palette inspired by the fresh, vibrant hues of real apples. Appley In Love Eye Shadow Palette features 18 shades that capture the essence of the season, from must-have neutrals to striking reds, greens, and warm caramels. The creamy, blendable formula ensures that every look is effortlessly achieved, […] More
