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Prada Beauty turns to deep brown and red tones for its Mahogany collection, building a coordinated makeup story around one rich seasonal color. The line connects eyes and lips through several interpretations of Mahogany, using differences in texture and undertone to give the shade multiple expressions across the face. MAKEUP The collection introduces Prada Dimensions […] More
Patrick Ta Beauty expands its Major Dimension eye collection with three new six-pan eyeshadow palettes: Cool Taupe, Warm Rose and the limited-edition Dream Date. The release develops the brand’s compact Artistry Edit format with new matte shades and, for Dream Date, a new shimmer formula created for a reflective finish with minimal fallout. EYESHADOWS Cool […] More
Dior Beauty introduces Lucky Clover, its Fall 2026 collection created by Peter Philips, Creative and Image Director for Dior Makeup. Deva Cassel fronts the campaign, which draws from Christian Dior’s fascination with lucky charms and places the four-leaf clover throughout the collection’s imagery and limited-edition packaging. MAKEUP Philips develops the collection around two makeup directions, […] More
Pat McGrath Labs introduces the Backstage Artistry Collection, a new makeup release focused on eyes, face and brows. The collection includes the Backstage Artistry Luxe Eye Quad, Backstage Artistry Face Quad: Color Blitz and Invisibrow Gel, bringing together hybrid eye textures, high-impact face color and a pigmented brow formula designed to create the look of […] More
MAC Cosmetics partners with the family and estate of Jean-Michel Basquiat for a limited collection inspired by the late artist’s visual language. The collaboration brings Basquiat’s recurring motifs, colors and creative approach into a six-piece makeup release that includes lipsticks, pigments, eye products, brushes and a cosmetics bag. MAKEUP MAC designed the products for professional […] More
Fenty Beauty introduces the limited edition Midnight Diamonds Collection, a new makeup lineup that takes the Diamond Bomb concept into darker territory. Black, pearl and platinum finishes guide the selection of lip, eye, and face products. MAKEUP Gloss Bomb Universal Lip Luminizer arrives in Caviar Crystalz and Diamond Milk. Caviar Crystalz gives the lips a […] More
Milk Makeup marks its 10th anniversary with the limited Throwback Collection, bringing back three discontinued products from its 2016 debut era. Eye Vinyl, Roll + Blot and Tattoo Stamp reconnect the brand with the playful approach that shaped its early identity. The launch also coincides with the 30th anniversary of Milk Studios, where the creative […] More
r.e.m. beauty marks the 10th anniversary of Ariana Grande Dangerous Woman with a four-piece capsule inspired by the album. The collection arrives with two limited-edition lip gloss shades, a new eyeshadow quad, and a lip mask finished with a Dangerous Woman bunny mask charm. MAKEUP The capsule builds around products already familiar within the r.e.m. […] More
VIOLETTE_FR introduces Plume Eyeshadow, marking the second chapter in the Plume Trilogy. Conceived by Violette, the product focuses on a softer approach to eye makeup, drawing from a vision shaped by French cinema and an understated approach to beauty. The formula responds to a desire for a lived-in eye look, where color sits lightly on […] More
Maybelline expands its Lash Sensational range with the new Sky Tubes Mascara, introducing a tubing formula designed to deliver length, definition, and durability. The release arrives at a time when heat and humidity place pressure on eye makeup, positioning the product as a response to conditions that often lead to smudging or fading. Building on […] More
Makeup by Mario reintroduces the Ethereal Eyes Eyeshadow Palette, marking the return of one of the brand’s most sought-after releases. The palette first sold out within six weeks, building a strong following that continued to request its comeback. This relaunch answers that demand with the original version that defined its initial success. MAKEUP The Ethereal […] More
YSL Beauty expands its eye offering with the limited-edition Couture Eye Palette in Nude Hours, a focused composition of nine brown tones designed to move from subtle definition to full intensity. The palette brings together matte, satin, metallic, and shimmery finishes, allowing each look to build gradually without losing clarity. MAKEUP Nude Hours centers on […] More
