Dior Beauty expands its Diorshow lineup with the limited-edition Diorshow 5 Couleurs eyeshadow palettes and the new Diorshow Overvolume mascara. These releases build on Dior’s established eye makeup direction, focusing on pigment intensity, texture, and defined finish. EYE MAKEUP The Diorshow 5 Couleurs palette appears in four limited-edition harmonies organized around monochrome color families. The […] More
Rare Beauty prepares to release the Neutral Eye Collection, a focused lineup built around brown tones and neutral shades. The collection includes the Essential Neutrals Eyeshadow Palette, Perfect Strokes Universal Volumizing Mascara in Brown, and Perfect Strokes Matte Liquid Liner in Brown. EYE MAKEUP The Essential Neutrals Eyeshadow Palette anchors the collection with eight shades […] More
Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More
KIKO Milano has unveiled its Milano Cortina 2026 Limited-Edition, an exclusive capsule collection created in honor of the Winter Olympic Games. Designed to celebrate athletic determination and Italian creativity, the collection arrives with Olympic alpine skiing champion Sofia Goggia as its ambassador. Known for her strength and elegance on the slopes, Goggia brings authenticity to […] More
M·A·C Cosmetics unveils its Nocturna Collection, a limited-edition drop made for those who thrive after sunset. From deep plum lip liners to reflective blush-highlighter duos, Nocturna dives headfirst into moody neutrals, smoked shadows, and futuristic gloss finishes that feel equal parts goth, glam, and glow. MAKEUP The centerpiece? A limited-edition Eye + Face Palette built […] More
Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More
Makeup artist Isamaya Ffrench, known for her striking and avant-garde aesthetic, is venturing into the world of false lashes with her latest collaboration. Partnering with LASHIFY, Ffrench introduces two dramatic new lash styles: the EDGE and the EDGE X. This collaboration brings her surrealist vision to life, moving away from subtlety and embracing the transformative […] More
Charlotte Tilbury, celebrated for her transformative makeup products, has launched her latest innovation: the Exagger-Eyes Volume Mascara. Promising to deliver the iconic lashes associated with supermodels and stars, Tilbury’s new mascara brings exaggerated volume, drama, and lift to all lash types. For the campaign, Tilbury has enlisted the legendary Kate Moss, adding her iconic beauty […] More
Luxury house CHANEL presented its Holiday Makeup Collection 2023, inspired by the roaring twenties. As the 1920s art deco trend soared to its zenith, the world found itself entranced by the era’s unmatched vitality. Characterized by its flamboyant shimmer and shine, over the years art deco captivated many, including the visionary designer Gabrielle Chanel. With […] More
Fashion photographer An Le directed Marvel x Maybelline‘s campaign featuring top models Josephine Skriver, Tami Williams and Zuzu Albano. In charge of production was Now Open. Cosmetics powerhouse Maybelline teams up with Marvel for the limited edition Marvel X Maybelline collection. Marvel superheroes Captain Marvel, Spiderman, Ironman, Black Widow and Black Panther are paired with […] More
Discover Pat McGrath Labs Dark Star Mascara‘s 2020 campaign featuring Marisa Berenson, Naomi Campbell, Irina Shayk, Tess McMillan, Damian Hurley, Hudson Kroenig, Salomon Diaz, Maty Fall Diba, and Leon Dame. In charge of photography was the legendary Steven Meisel, with art direction from Jason Duzansky, and set design by Mary Howard. In charge of beauty […] More
