Huda Beauty expands its Easy Bake line with the introduction of Easy Bake Pressed Powder, a new product developed as a fully distinct formula. This launch marks the brand’s first true pressed interpretation of Easy Bake, created after extensive laboratory testing to refine texture, performance, and wear. The result separates this powder clearly from the Easy Bake & Snatch Pressed Powder released in 2023.
MAKEUP
Easy Bake Pressed Powder delivers a matte, soft-focus finish designed to blur the look of skin while setting makeup for up to 12 hours. The formula uses an ultra-fine pressed texture that applies evenly and feels lightweight on contact. It sets makeup without visible buildup, supporting a smooth surface that holds throughout the day. The powder remains non-comedogenic, making it suitable for regular use across different skin types.
Rice starch powder absorbs excess oil, supporting shine control without drying the skin. Micronized powder particles allow for layering, making it possible to build coverage gradually while maintaining a smooth finish.
The finish sits in a medium-coverage range, offering flexibility within different routines. Applied lightly, the powder sets makeup with minimal visual impact. The product remains talc-free and fragrance-free, aligning with the brand’s continued focus on skin-conscious formulation choices.
Huda Beauty designed the pressed format with portability in mind. The sleek compact supports on-the-go use, fitting easily into makeup bags for travel or daily carry. This design allows users to refresh their makeup quickly without compromising finish or control. To support application, the powder includes a new double-sided sponge. One side works with cream products, while the other side applies powder, offering versatility within a single tool.
Easy Bake Pressed Powder supports both full-face setting and targeted touch-ups. It smooths the look of makeup without altering its base, allowing foundation and concealer to retain their original finish.
The powder launches in eight shades, extending accessibility across a range of skin tones. Early access begins on January 6 through Sephora, with a worldwide launch following on January 8. With Easy Bake Pressed Powder, Huda Beauty introduces a compact setting solution designed for longevity, flexibility, and everyday use.
