Valentino Beauty hosts a pop up in Shanghai at 82 Xinle Road from March 6 to March 22 for the launch of Go Cushion Glow Ciel Baroque and Spike Valentino Ciel Baroque. The installation is open to the public and presents both products within a temporary space designed for direct engagement.
The space takes the form of a living photo studio. Valentino Beauty structures the installation through staged environments that frame the products within a defined visual setting. Blue surfaces and red curtains define the layout, while product counters and display stations introduce Go Cushion Glow Ciel Baroque and Spike Valentino Ciel Baroque in close view.
Mirrored stations line one section of the space, each fitted with lighting and arranged with products ready for use. These areas support direct interaction with the collection and reinforce the photo studio concept through a setup built for image-making. Additional displays present the products against graphic backdrops that repeat campaign visuals and product imagery.
Interactive games and curated elements appear throughout the installation. These features connect directly to the presentation of the products and guide visitors through the space. A central counter anchors the layout, with surrounding areas arranged to support a sequence of encounters with the collection.
Valentino Beauty brand ambassador Lareina Song participated in the pop up through a livestream. She presented the products and shared the installation through the broadcast, extending access beyond the Shanghai location.
The brand continues its presence in Shanghai through pop ups tied to product launches. In 2023, Valentino Beauty staged a three-day activation at the Long Museum for the launch of its GO-CUSHION product, which included installation, performance, and livestream elements. In 2024, the brand introduced a selfie studio format in the city with an interactive approach to product discovery. In 2025, Valentino Beauty presented the Fantasy House pop up in Shanghai, featuring immersive zones and product-focused installations. These projects reinforce Shanghai as a recurring site for the brand’s installations.
