Laneige launches a new limited-edition version of its cult-favorite Lip Glowy Balm, bringing shimmer into the mix for the first time. The brand tapped singer Coco Jones to front the campaign, tying her rising success to the introduction of two new shades. The Stardust Lip Glowy Balm delivers the same hydrating formula that made the original a K-beauty staple while adding a subtle sparkle for a fresh twist.
LIPS
The campaign features Jones wearing the new shimmer shades alongside a makeup look that complements the product’s luminous quality. By placing her at the center of this launch, Laneige aligns the new balms with a figure whose career momentum reflects the excitement of a limited-edition product.
The new shades: “Pink Supernova” and “Milkyway” introduce distinct finishes to the lip balm line. Pink Supernova arrives as a warm pink touched with gold shimmer, giving lips both color and reflective depth. Milkyway takes a different approach with silver pearlescent shimmer, designed to create a cooler, more ethereal effect.
Formulation remains consistent with the rest of the line. Shea butter anchors the balm’s ingredients, providing moisture that lasts throughout the day. The product maintains the comfort and softness that fans expect, only now with added shimmer.
Laneige priced the Stardust Lip Glowy Balm at $19 USD, positioning it within the same accessible range as the rest of the Lip Glowy Balm family. The brand launched the product exclusively on the Sephora website, signaling its intent to reach both long-standing fans of the balm and new consumers drawn in by the shimmer.
