MAC Summer 2013 Lure of the Lash Collection

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MAC Cosmetics has launched  its Summer 2013 Lure of the Lash  Mini Collection, consisting of  3 new products.

Lengthen lashes with number 7 Lash, line with Penultimate Eye Liner and define with False Lashes mascara – three iconic fan favourites essential for creating a classic M·A·C eye.

Penultimate Eye Liner 

A liquid pen-style liner that provides the ultimate precise, bold line in a rich, deep carbon black shade. Goes on fluidly, in one steady stroke, to style any fashion of eye line.

  • Rapidlack – true black

False Lashes Mascara 

Fashionably false in look, but honestly real, this mascara’s key benefits of volume and curl are matched by a dramatic end look. The unique edge: the ultra-thickening formula in combo with the plush-’em-up action of its unique double-lush brush.

  • False Black – black

7 Lash 

Natural length. Everyday glamorous. M·A·C Lashes are handmade to exact specifications. Each pattern and design is perfectly shaped and arranged to give a striking effect, whether the look is natural or dramatic. Available in a variety of shapes and densities. If properly cared for, lashes can be reshaped or adorned if desired.