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Rihanna’s Fenty Beauty Introduces SoftLit Foundation for Effortless Radiance

Fenty Beauty’s SoftLit Foundation: The Key to Golden Hour Radiance

Courtesy of Fenty Beauty-Rihanna ‘s Fenty Beauty Introduces SoftLit Foundation for Effortless Radiance

Fenty Beauty‘s latest foundation launch has caused quite the stir in the beauty world, and for good reason. Rihanna‘s makeup brand is renowned for its inclusive shade range and innovative formulas, and the SoftLit Naturally Luminous Longwear Foundation is no exception. Promising a “golden hour glow” in a bottle, this new foundation has caught the attention of beauty enthusiasts everywhere.

Courtesy of Fenty Beauty

At a recent Fenty Beauty event in Los Angeles, Rihanna herself showcased the foundation’s radiant effects with her stunning red carpet look. Clad in a monochromatic ensemble by Alexander McQueen‘s new designer Seán McGirr, Rihanna perfectly embodied the golden hour glow from head to toe, setting the tone for the foundation’s debut.

Courtesy of Fenty Beauty

SoftLit Naturally Luminous Longwear Foundation offers a high-performance medium coverage that blurs imperfections and blemishes, leaving skin looking smooth and radiant. The mica-free formula includes Fenty’s signature natural limouns complex, providing a luminescent finish without any unwanted shine.


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Designed to mimic the flattering lighting of golden hour, this foundation ensures that your skin looks healthy and glowing all day long. With its long-lasting, waterproof formula packed with skincare ingredients like cyperus papyrus leaf cell extract and kakadu plum extract, it not only enhances your complexion but also protects against free radicals and pollution.

Courtesy of Fenty Beauty
Courtesy of Fenty Beauty
Courtesy of Fenty Beauty

With an impressive shade range of 50 hues, Fenty Beauty continues its commitment to inclusivity, ensuring that everyone can find their perfect match. Whether you’re a fan of dewy, radiant foundations like Fenty’s SoftLit or NARS‘ Natural Radiant Longwear Foundation, which offers full coverage with a natural glow, there’s no denying the appeal of a luminous complexion that lasts all day.


One Comment

  1. stop making billionaires even more rich…. Rihanna doesn’t care about you, support other small independent brands. Bye

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