Subterms
Rhode expands its product range with the launch of Caffeine Reset and Peptide Lip Boost, two new treatments that address fatigue, puffiness, and lip volume. Founded by Hailey Bieber, the brand continues to build its reputation around concise routines and targeted formulas. To mark the release, Rhode tapped supermodel Anok Yai to star in a […] More
Rabanne expands its gold universe with Million Gold for Her Parfum, led by Gigi Hadid as the face of the fragrance. Following the 2024 launch of Million Gold for Her Eau de Parfum, the Maison advances the concept through a richer composition designed to intensify presence after dark, shifting the focus toward warmth, density, and […] More
Valentino Beauty expands the Born in Roma fragrance family with the launch of Born in Roma Purple Melancholia, presented as a new Donna and Uomo duo arriving in January 2026. The release explores memory, individuality, and creative emotion through scent, using melancholy as a generative force rather than a passive mood. The fragrances approach emotional […] More
Vichy Laboratoires has announced the appointment of Emily DiDonato as its new Global Brand Ambassador. As the face of upcoming skin and hair care campaigns, DiDonato will also represent the brand across social platforms, lending her voice to Vichy’s perspective on skin health and overall wellbeing. The collaboration places a public figure known for both […] More
Carolina Herrera introduces Good Girl Blush Valentine’s Edition, a seasonal presentation of a fragrance that already exists within the brand’s portfolio. Rather than altering the scent itself, this release places visual emphasis on the bottle, offering a collector-focused redesign that reframes Good Girl Blush through a Valentine’s lens. FRAGRANCES Good Girl Blush sits within the […] More
Gabbriette fronts the new ZARA Hair campaign for Chromatic Mode, a holiday styling kit built around silver tones, holographic shine, and accessories designed for quick transformations. The visuals by Photographer and Director Fabien Baron and Hair Creative Director Guido Palau shape a crisp, futuristic direction, using sharp lighting, metallic surfaces, and controlled framing to position […] More
Orebella enters the holiday season with a new campaign led by founder Bella Hadid, marking a fresh chapter for the brand as it continues to grow across the global fragrance market. The campaign arrives shortly after Orebella’s official launch in the Middle East. With recent traction in the UK and Mexico, Orebella positions this moment […] More
Maybelline expands its Lash Sensational range with Lash Sensational Body Full Volume Lifting Washable Mascara, a formula designed for users who want significant lift, long wear, and buildable volume. The mascara arrives in three shades, Very Black, Blackest Black, and Brownish Black. MASCARAS The mascara centers on its 24-hour lifting effect. Once applied, the formula […] More
Uni, the ocean-powered luxury bodycare brand founded by Alexandra Keating, launches its Holiday 2025 campaign, “Trust Me, She Wants Uni,” featuring model, activist, and investor Adwoa Aboah. CAMPAIGNS Aboah’s connection with Uni began through genuine admiration for the brand’s sustainable mission and sensorial formulations. Over time, that connection developed into a long-term partnership reflecting their […] More
Vittoria Ceretti takes center stage in the Carolina Herrera La Bomba campaign, embodying the fragrance’s unapologetic energy and freedom. Photographed by Louie Banks and filmed by Martina Keenan, Vittoria moves through vivid bursts of red and pink in custom looks created by Creative Director Wes Gordon. Her presence defines the campaign’s core message of living […] More
Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the […] More
On May 6, 2024, an event hosted by Burberry‘s creative director Daniel Lee, Naomi Campbell, Jodie Turner-Smith, and Chioma Nnadi was a celebratory prelude to the 2024 Met Gala at the famous Caviar Kaspia in New York City. The event drew celebrities and notable figures from fashion, film, and music. Among the distinguished guests were […] More
