Hourglass announces Olivia Dean as its newest Global Brand Partner, marking the beginning of a collaboration built around creativity, personal expression, and community. The partnership launches alongside a curated product bundle titled The Olivia Dean Edit, a three-piece selection chosen by the singer herself.
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Dean describes the partnership as a natural extension of her existing relationship with the brand. In a statement, she explains that Hourglass products have already formed part of her daily routine. She points to the glow created by the formulas and the focus on skin as central reasons for her long-standing appreciation of the brand. According to Dean, beauty remains deeply personal and functions as a way to express authenticity. She explains that her goal when using makeup involves enhancing natural features rather than transforming them. Hourglass products, she notes, support that approach by delivering a polished appearance that still feels like her own skin.
The collaboration arrives during a period of major recognition for the London-based singer-songwriter. Dean recently achieved significant success across the music industry, earning four awards at the BRIT Awards and reaching a major commercial milestone with her album The Art of Loving. The record surpassed two million sales and strengthened Dean’s presence within global pop culture. Its release also produced a historic chart moment when the album and one of its singles reached the number one position simultaneously. That achievement marked the first occurrence of such a milestone by a British woman since Adele.
The brand introduces the collaboration through a cinematic campaign titled Any Time, Any Place, Any Wear. The visual narrative follows Dean aboard a Belmond train traveling through Europe while she reflects on a love story connected to the route.
The product component of the collaboration arrives through The Olivia Dean Edit, which marks the first release in a planned series of curated Hourglass capsules. Dean selected three products that support the luminous complexion featured in the campaign imagery. The set includes the Veil Hydrating Skin Tint, the Vanish Airbrush Concealer, and the newly introduced Unreal Liquid Highlighter.
Dean explains that the Vanish Airbrush Concealer has remained a constant presence in her makeup routine. She describes the formula as offering strong coverage while maintaining a lightweight feel on the skin. When combined with the Veil Hydrating Skin Tint, the products create a complexion that appears naturally radiant. Dean summarizes the result as delivering a finish that feels like improved natural skin.
Brooke Blashill, Chief Marketing Officer at Hourglass, explains that the partnership with Dean grew from shared values centered on creativity and intentional self-expression. She describes the collaboration as an opportunity to expand storytelling and product curation while creating global experiences that engage the brand’s audience.
The Olivia Dean Edit is now available through the Hourglass website and ships to both the United Kingdom and the United States. The release marks the first chapter of an ongoing partnership that connects music, beauty, and creative storytelling.
