Anua has named Kendall Jenner its first global brand ambassador, placing the Korean skin care brand in front of a wider international audience as its U.S. business continues to grow. The campaign begins with Anua’s PDRN Collagen Glow Facial Serum Spray, a product Jenner had already featured on her social media before the official ambassador announcement.
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Jenner frames the product through simplicity and glow, two ideas that define Anua’s wider skin care language. “Anua is one of those brands that’s just stayed in my routine since the first time I tried it. It gives me that healthy glow while keeping my routine simple,” Jenner said.
Anua brings Kendall Jenner into the brand as Korean skin care continues to shape beauty routines through social media, product-focused content, and easy daily formats. Founded in 2019 by The Founders, the brand incubator led by Lee Sunhyung and Lee Changjoo, Anua has built its growth around products that feel direct, recognizable, and easy to place inside an existing routine. The PDRN Collagen Glow Facial Serum Spray gives the campaign a clear hero product, with a quick application format and a glow-focused message that connects directly to Jenner’s own quote about keeping her routine simple.
“As Anua continues its rapid growth around the world, we wanted our first global ambassador partnership to be rooted in genuine product love,” said Seon Hyeong Yi, chief executive officer of The Founders. “Kendall’s skin care journey reflects something many people can relate to – trying countless products, searching for what truly works and ultimately finding confidence in a simpler routine. Her connection to Anua began long before this partnership, which made her a natural choice to represent the brand as we enter this next chapter.”
The multiyear agreement gives Anua room to extend the partnership beyond the launch campaign. Future global campaigns and product launches will follow, placing Jenner inside the brand’s next phase of international growth.
