Bubble skincare has announced actress and singer Leighton Meester as its first global brand ambassador. The announcement coincides with the launch of Radical Joy, a new campaign that emphasizes skincare with a playful, vibrant edge. Meester, best known for her breakout role as Blair Waldorf in Gossip Girl, brings her cross-generational presence to the brand as it expands its audience beyond Gen Z.
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Meester has built a career that spans different creative fields, giving her a presence that resonates with multiple generations. This versatility makes her a natural fit for Bubble, a brand that emphasizes accessibility while maintaining performance-driven skincare.
In speaking about the partnership, Meester described her connection to the company’s ethos. “Bubble proves that skincare can be powerful without being overly complicated,” she said. “Their mission to make effective skincare accessible to everyone really resonated with me. I hope this campaign inspires people to find a little more joy in their daily routine.”
Bubble’s founder and CEO, Shai Eisenman, reinforced this message when discussing the campaign. “With Radical Joy, we’re showing that fun and high-performance skincare don’t have to be mutually exclusive,” she explained. “We’ve always believed that joyful, efficacious skincare should be for everyone, and that’s exactly what Leighton represents. She’s aspirational yet relatable and brings this campaign to life in the most authentic way.” Eisenman’s comments underline Bubble’s mission since its creation: to build a skincare brand rooted in dermatologist-developed formulas, designed to perform at accessible prices.
As part of the partnership, Meester curated an edit of her favorite products from Bubble’s range. Her selection includes the Soft Launch Hydrating Cream Cleanser, Cosmic Silk Hydrating Milky Toner, Day Dream Tone & Texture Serum, Water Slide Hydration Boosting Serum, Slam Dunk Hydrating Moisturizer, and Talk Back Lip Serum. These products reflect Bubble’s focus on hydration, texture refinement, and approachable formulas that deliver visible results without unnecessary complication.
Through the Radical Joy campaign and the appointment of Leighton Meester, Bubble reinforces its core philosophy: skincare should feel fun, effective, and within reach. By pairing a beloved figure like Meester with dermatologist-developed products, the brand positions itself for a wider audience while staying true to the vibrant identity that made it a success.
