r.e.m. beauty expands its eye category with the launch of Sweet Dreams Eyeshadow Quads, a new collection built around mood, texture, and color choice. Designed as compact portals into different visual states, the quads invite wearers to select an atmosphere.
EYESHADOWS
Each Sweet Dreams quad features a new and improved talc-free formula developed to deliver rich color payoff with a lightweight feel. The shadows apply smoothly and maintain a crease-resistant, longwearing finish, supporting extended wear without heaviness. r.e.m. beauty positions the formula as both high-impact and comfortable.
The collection arrives in four distinct color stories, each defined by its own mood and tonal direction. Nightcap in Tokyo leans into deeper, evening-ready shades that suggest late hours and artificial light. Fembot Fatale presents a sharper, more assertive palette that reads bold and controlled. Babydoll shifts into softer territory, offering lighter tones with a gentle, polished effect. Earth Fairy grounds the range with natural-leaning shades that feel organic and wearable.
Visually, the quads follow r.e.m. beauty’s clean, futuristic design language. Compact metallic cases feature a reflective silver finish, while each quad opens to four coordinated shades arranged for intuitive use. Smoothly pressed powders sit alongside shimmer and metallic finishes, balanced by matte tones.
The Sweet Dreams Eyeshadow Quads promise color that stays in place, resists creasing, and maintains intensity over time. The longwearing formula suits both subtle daytime wear and more defined evening looks.
Sweet Dreams Eyeshadow Quads launch on January 21, marking the next step in r.e.m. beauty’s ongoing expansion. With this collection, r.e.m. beauty delivers a focused update to its eye lineup, centered on formula improvement, thoughtful color design, and a clear visual identity.
