Augustinus Bader has partnered with Dua Lipa on a new skincare line titled Dua by AB Science, marking both the pop star’s first venture into beauty entrepreneurship and the brand’s first move into a lower-priced category. The collection launched this week with three products priced between $41 and $85, significantly below the core Augustinus Bader range, where products typically sit between $75 and $300.
SKINCARE
The line includes the Balancing Cream Cleanser, Renewal Cream, and Supercharged Glow Complex, positioned as a simplified routine built around a proprietary ingredient system called TFC5. While the main Augustinus Bader range is powered by its well-known TFC8 technology, the brand describes TFC5 as a formulation developed exclusively for this launch, maintaining the focus on cellular repair and skin barrier support while allowing for a more accessible price point.
Lipa has been a visible supporter of the brand in the past, frequently citing The Rich Cream and Eye Patches among her personal staples. She is officially credited as a founder of the new line, rather than simply a campaign face, marking a shift from her existing role in beauty, which includes her ongoing ambassadorship with YSL Beauty and fronting the Libre fragrance.
With this launch, Augustinus Bader enters a new segment of the market: a tier designed for younger consumers who recognize the brand name but have yet to buy into its luxury positioning. At the same time, it gives Lipa a standalone beauty project with her name attached, separate from fragrance work and endorsement deals.
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Dua by AB Science is available now through the brand’s official channels, with wider retail rollout expected later in the season.
