Vintner’s Daughter introduces an advanced formulation of Active Renewal Cleanser, updating the award winning product with a more concentrated botanical formula and expanded treatment benefits. The cleanser removes long wear makeup, waterproof makeup, sunscreen and daily buildup while supporting clarity, circulation and visible radiance.
SKINCARE
The new formula combines oil based and water based cleansing within one step. Water soluble and oil soluble nutrients lift impurities without leaving skin tight or stripped. The cleanser also helps pores appear less visible and prepares the complexion for the products that follow.
Vintner’s Daughter increased the concentration of its proprietary Phyto Radiance Infusion for this version. The company creates the infusion through a 21 day process that draws nutrients from whole plant ingredients into each bottle. A group of botanical actives supports circulation, healing and elastin production, leaving skin feeling bouncy, dewy and refreshed after rinsing.
Users can also apply the cleanser as a flash mask. Leaving the formula on the skin for five to ten minutes intensifies its brightening action and turns the cleansing step into a short treatment. This additional use builds on a method already popular among users of the original formula.
Dandelion, Ginkgo biloba, Kakadu plum, lemon and mango seed butter help brighten the complexion. Butcher’s broom, frankincense and cypress provide antioxidant support and help energize the skin. Echinacea, olives, linden flowers and sunflower seed contribute softness and a plumper feel.
Aloe leaf, cypress, nettle and palo santo help calm the skin and reduce the appearance of redness. Minerals and vitamin rich whole plant ingredients nourish the complexion and support its natural pH balance. These components create a formula that cleanses thoroughly while maintaining comfort.
Founder and CEO April Gargiulo says the company applied more than a decade of learning to the updated cleanser. She describes the formula as the result of combining ancient knowledge with modern technology and explains that the increased concentration produced greater benefits than she expected.
The cleanser reflects the company’s focus on performance driven nutritional skincare made with nutrient rich whole plants. Gargiulo’s experience in fine winemaking informs the brand’s approach to formulation, which prioritizes quality, concentrated ingredients and multiple results within fewer routine steps.
