German luxury fashion house MCM presented their new fragrance MCM ULTRA Eau de Parfum for women created by renowned perfumer Frank Voelkl, that celebrates positive attitude and the confidence to live freely and creatively. The contemporary fragrance invites all women to embrace their own individuality and journey, encouraging the belief that anything is possible. Inspired […] More
Luxury house GIORGIO ARMANI enlists actress and the brand’s ambassador Greta Ferro to star in their ACQUA DI GIOIA PERFUME 2022 campaign captured in Sicily by fashion photography duo Hunter & Gatti. In charge of styling was Francesca Parise, with beauty from hair stylist Renos Politis, and makeup artist Jean Charles Perrier. For the campaign Greta […] More
Luxury house DOLCE & GABBANA presented their Spring Summer 2022 BEAUTY Collection that reimagines the brand’s unique shades, radiance and scents with an enchanting allure. The campaign highlights solar glow healthy glow cushion foundation, solar glow translucent loose setting powder, velvet amber sun fragrance, solar glow illuminating powder duo in golden sand 3, shinissimo lip […] More
Luxury house CHANEL presented their LES BEIGES Summer 2022 Collection with a campaign starring supermodels Vittoria Ceretti and Blesnya Minher lensed by fashion photographer Karim Sadli. This season Les Beiges brings summer experience without moderation, with fine lightweight textures, an unprecedented sensory nature, and XXL product formats. The collection includes products such as glow bronzing […] More
Beauty brand HERA presented their new Silky Stay Foundation with a campaign starring Blackpink‘s Jennie. The Silky Stay Foundation, that was inspired by Seoul’s fast-paced lifestyle, brings lighter and more sophisticated texture, and it lasts 24h. “From the morning, afternoon, and the evening, the texture stays the same from the first layer. The secret to […] More
PAT MCGRATH LABS enlists supermodel Naomi Campbell to star in their skincare Divine Skin Rose 001 The Essence campaign lensed by the legendary fashion photographer Steven Meisel. Naomi Campbell is the first-ever global face of Pat McGrath Labs Skincare. Divine Skin Rose 001 The Essence was developed for all skin types, tones and textures, it […] More
Spanish brand ZARA presented their new beauty collection 51 Shades of Skin Love, with a story captured by fashion photographer Tyler Mitchell, and still life photography by Raymond Meier. Stars of the session are Aheem Sosa, Angeer Amol, Quannah Chasinghorse, Syd, Jabali Sandiford, Toni Smith, Angel, Celline, Ahmad Kanu, Rahquise Bowen, Holly, and Beyoncé Ambrose. […] More
NARS Cosmetics enlists Nyayop Toang at Muse Models and Juliana Schurig at New York Models to star in their latest campaign captured by fashion and beauty photographer Lara Jade at Atelier Management. In charge of styling was Daniel Medley at Walter Schupfer Management, with beauty from hair stylist Niko Weddle at Judy Casey, and makeup […] More
Spanish brand ZARA presented their BEAUTY Holiday 2021 Collection with the latest story titled Glitter Bomb captured by fashion photographer Sølve Sundsbø. In charge of creative direction was Fabien Baron, with styling from Elin Svahn. Beauty is work of hair stylist Benjamin Muller, and makeup artist Diane Kendal. Stars of the session are top models […] More
Czech perfume house Pigmentarium and Paris-based designer Arturo Obegero teamed up and created a new limited edition fragrance – AZABACHE. The love of craftsmanship and appreciation of high-quality products brought together the two brands. The AZABACHE fragrance comes in black as night hand-painted bottle, and is designed to entice lovers – to trick the mind […] More
Luxury house VALENTINO presented their first Beauty Couture Collection, that was inspired by freedom, inclusivity, and individuality. The collection features a range of options from 40 foundation shades, 50 Valentino R22 lipsticks, and numerous eye products. The brand’s creative director Pierpaolo Piccioli captured the campaign featuring Devon Ross, Jill Kortleve, Maja Zimnoch, Malika Louback, Mariacarla […] More
Fashion photographer Craig McDean captured On The Line story featuring top models Kris Grikaite, Sora Choi, and Marjan Jonkman for Zara Beauty 2021 campaign. In charge of creative direction was Fabien Baron. Beauty is work of hair stylist Eugene Souleiman and makeup artist Diane Kendal. Still life photography by Raymond Meier. RELATED: ZARA IS LAUNCHING […] More
