Billie Eilish Fragrances introduces Your Turn II Eau de Parfum as a continuation of the story that began with the original Your Turn. The 2025 edition arrives in a matte black dice-shaped bottle and explores contrast through a composition built with fresh warm and smoky notes. It reflects growth change and individuality three ideas that […] More
Orebella enters the holiday season with a new campaign led by founder Bella Hadid, marking a fresh chapter for the brand as it continues to grow across the global fragrance market. The campaign arrives shortly after Orebella’s official launch in the Middle East. With recent traction in the UK and Mexico, Orebella positions this moment […] More
Bubble skincare has announced actress and singer Leighton Meester as its first global brand ambassador. The announcement coincides with the launch of Radical Joy, a new campaign that emphasizes skincare with a playful, vibrant edge. Meester, best known for her breakout role as Blair Waldorf in Gossip Girl, brings her cross-generational presence to the brand […] More
Chanel extends the Bleu de Chanel line with a creation that carries fragrance into new territory. Bleu de Chanel L’Exclusif arrives as a concentrated perfume designed by Olivier Polge, Chanel’s in-house perfumer. Every detail, formula, bottle, and campaign, signals a vision of masculine scent shaped by intensity and depth. The Composition Olivier Polge describes Bleu […] More
Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the […] More
Dior has unveiled its latest beauty campaign with two global style icons, BLACKPINK’s JISOO and actress Jenna Ortega, at the forefront. The new Rosy Glow Stick from the Dior Backstage line offers a fresh, dewy flush in a stick format, designed for life on the move. MAKEUP The Rosy Glow Stick is a modern reimagining […] More
Givenchy Beauty introduces Le Rouge Interdit Baume, a skincare-infused lip balm designed for hydration and effortless elegance. Leading the campaign is Hyunjin, the South Korean artist known for his work with Stray Kids. Wearing shade No. 10, a reinvented take on Givenchy’s iconic black, he embodies the modern edge of the brand. View this […] More
Chanel ’s new No. 5 campaign, set for release in October, presents a cinematic twist with Hollywood stars Margot Robbie and Jacob Elordi as the leads. Directed by Luca Guadagnino, the short film See You at 5 follows the two actors as they navigate the anticipation of a missed rendezvous. Robbie, who has been an […] More
Cult Gaia, renowned for its iconic fashion pieces, has officially entered the beauty industry with the launch of its first fragrance line. The brand’s bold foray into perfume introduces three distinct scents, each inspired by Farsi words and designed to capture unique elements of nature and the human experience. The trio of fragrances—Zan, Mast, and […] More
Calvin Klein introduces CK One Essence, a citrus aromatic fragrance designed for both women and men. This new release is a powerful reimagining of the iconic CK One, which first debuted in 1994 and revolutionized the fragrance world with its unisex appeal. CK One Essence captures the spirit of its predecessor while delivering a fresh, […] More
The latest Lancôme’s campaign, featuring Zendaya, Emma Chamberlain, and Jung Ho-yeon, introduces the new Lip Idôle Squalane-12 Butterglow™. This innovative product is a perfect blend of lipstick and balm, supercharged with 12% squalane and promising up to 24-hour moisture. The product focuses on providing a solution for dry and lackluster lips, ensuring they stay hydrated […] More
Huda Beauty introduces its latest innovation, Blush Filter, a lightweight liquid blush designed to deliver a pop of color with a filtered finish. This revolutionary product features buildable pigments and finely milled micro-pearls, providing a soft-focus, high-impact glow. Blush Filter promises to achieve the perfect ‘airblushed’ look, making it a must-have addition to any makeup […] More
