Vittoria Ceretti takes center stage in the Carolina Herrera La Bomba campaign, embodying the fragrance’s unapologetic energy and freedom. Photographed by Louie Banks and filmed by Martina Keenan, Vittoria moves through vivid bursts of red and pink in custom looks created by Creative Director Wes Gordon. Her presence defines the campaign’s core message of living […] More
LOEWE celebrates the art of fine fragrance with the launch of the Crafted Collection, marking a new chapter for LOEWE Perfumes under creative directors Jack McCollough and Lazaro Hernandez. The debut trio, Bittersweet Oud, Iris Root, and Roasted Vanilla, translates the brand’s refined craftsmanship into a study of singular notes, each treated as a sculptural […] More
Dolce&Gabbana extends its Devotion Collection with the launch of My Devotion Eau de Parfum Intense, a fragrance conceived as a tribute to individuality and authenticity. Fronted by Katy Perry as the face of the Devotion Collection, this release builds on the values that have defined the house for decades, presenting a scent that emphasizes elegance […] More
Balenciaga launches a collection of 10 fragrances, the most significant fragrance project since Cristóbal Balenciaga introduced Le Dix in 1947. More than seventy-five years after the couturier created the house’s first perfume, this release reframes olfactive design through dualities, tension, and invention. FRAGRANCES A rediscovery by the house’s archivists sparked the project. After fifteen years […] More
Chanel extends the Bleu de Chanel line with a creation that carries fragrance into new territory. Bleu de Chanel L’Exclusif arrives as a concentrated perfume designed by Olivier Polge, Chanel’s in-house perfumer. Every detail, formula, bottle, and campaign, signals a vision of masculine scent shaped by intensity and depth. The Composition Olivier Polge describes Bleu […] More
TAMBURINS introduces its “Sunshine” fragrance collection through a campaign featuring Felix of STRAY KIDS, merging scent, storytelling, and sculptural design. The campaign unfolds with Episode 1: Napping Sunshine Beneath the Sunlight — An Infinite Journey Within a Dream, a poetic visual where everyday tenderness meets imagined strength. FRAGRANCES The narrative begins in a serene moment: […] More
Tilda Swinton fronts the campaign for Tom Ford Black Orchid Reserve, a fragrance that expands on the house’s most iconic scent. The campaign presents Swinton through images captured by Inez and Vinoodh, directed by Haider Ackermann. FRAGRANCES Swinton describes her connection to the project with characteristic depth. “It is a profound honour for me to […] More
Miu Miu unveils Miutine, a fragrance that distills the house’s favorite contradiction, playful and precise, rebellious and refined, into a scent worn entirely for oneself. The name riffs on the French mutine, sketching a quietly unyielding character: someone who knows the rules and enjoys twisting them, who dresses up just to stay home, who moves […] More
Byredo introduces “Alto Astral,” a new eau de parfum that salutes Brazil’s vivid cultural energy. Perfumer Jérome Epinette shapes a composition the brand calls bright and addictive, building a musky warmth around sun-leaning notes. The campaign, photographed by Rio native Rafael Maura, focuses on intimate portraits of Brazilians, grounding the launch in lived identity rather […] More
Orebella, the fragrance label founded by Bella Hadid, has expanded its range of skin parfums with the introduction of “Eternal Roots.” This new release draws inspiration from Hadid’s vision of pairing power with softness, brought to life through a woody scent layered with fresh fruits and earthy herbs. Positioned within Orebella’s essential oil-powered line, the […] More
Ferragamo launches Fiamma, a fragrance dedicated to inner light, strength, and the quiet power that guides every woman toward her most confident self. As the brand’s debut women’s fragrance under the creative direction of Maximilian Davis, Fiamma marks a pivotal moment in Ferragamo’s evolution, where elegance is expressed through modern sensuality and unmistakable clarity. FRAGRANCES […] More
Louis Vuitton introduces eLVes, its latest addition to the Les Parfums Louis Vuitton collection, with a digital campaign spotlighting the essence of modern femininity. Inspired by the Maison’s long-standing connection to travel and reinvention, the new fragrance is a tribute to the women who chart their own course, unapologetically curious, and free. More than a […] More
