Mugler Fragrances unveils a new visual narrative in collaboration with friend of the House, Emma Chamberlain, titled “The Womanities” series. The editorial project displays the transformative power of fragrance through the many characters and archetypes within the universe of Mugler. Through a series of visuals, Emma Chamberlain steps into multiple women that define the identity of the brand. Each character inhabits a distinct world, reflecting the bold, cinematic, and iconoclastic essence that has shaped the history of the House from fashion to fragrance.
FRAGRANCES
Each persona pairs with one of Mugler’s iconic fragrances and their modern iterations. The project includes the signature Gourmand Angel Eaux de Parfums and A*Men Eau de Toilette. It also features the luminous floral Alien Eaux de Parfums, alongside Over The Musk from the Les Exceptions Collection. This pairing creates a sensorial concept where scent becomes a catalyst for transformation. With her distinctive voice and authenticity, combined with her constant reinvention, Emma Chamberlain acts as the collaborator to incarnate the fragrances of the House.
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Chamberlain wears looks from the debut collection by Mugler Creative Director Miguel Castro Freitas. This Stardust Aphrodite Spring Summer 2026 collection set out to define a contemporary vision of glamour and mythology. The campaign imagery links these specific runway designs with the selected perfumes to establish the main characters of the narrative.
By stepping into these multiple roles, Chamberlain portrays the various archetypes that define the modern Mugler woman. The visual narrative utilizes these distinct personas to explore how different scents alter identity and presentation.
