Tina Kunakey brings summer energy to the campaign for Vénus de Nina Ricci Eau de Parfum Florale, a new fruity floral fragrance that pairs luminous orange blossom with juicy pineapple. The French model and actress presents the scent through a warm, sensual image that reflects its golden-hour inspiration. FRAGRANCES The composition opens with an immediate […] More
Valentino Beauty opens a new fragrance chapter with Vendetta, a pair of scents built around instinct, desire and emotional intensity. Vendetta Donna and Vendetta Uomo approach the idea from different directions, using floral, gourmand, spicy and woody notes to create two distinct compositions connected by a shared emphasis on texture and skin. FRAGRANCES Master perfumer […] More
Bottega Veneta introduces Alta, a new fragrance collection composed of ten Eaux de Parfum. The launch expands the house’s work in scent through a wider view of Italy, moving across different moods, times of day, and olfactory textures. Alta follows an earlier fragrance chapter rooted in Venice and now looks at Italy through a broader […] More
Mugler Fragrances unveils a new visual narrative in collaboration with friend of the House, Emma Chamberlain, titled “The Womanities” series. The editorial project displays the transformative power of fragrance through the many characters and archetypes within the universe of Mugler. Through a series of visuals, Emma Chamberlain steps into multiple women that define the identity […] More
NONFICTION introduces Dew & Light and Tears In Rain, two modern chypre eau de parfums created for the arrival of spring. The collection approaches the season through two scent directions: a floral chypre built around peony and white moss, and a woody chypre shaped by oakwood, bergamot, geranium, and patchouli. FRAGRANCES Chypre traditionally opens with bright […] More
LOEWE Perfumes presents a new campaign shaped by the varied terrain of Spain, tracing each fragrance back to its botanical and elemental source. The project builds on the LOEWE Landscape collection, where scent connects directly to place. Photographer Peter Jordanov and videographer Marc Dimitrov document locations across the Canary Islands, framing each environment through the […] More
Vanillamace steps into fragrance as the new face of Boy Smells Vanilla Era, marking a clear expansion of her presence beyond streaming. The collaboration places her at the center of a campaign shaped around the tone of the scent itself, where personality, image, and product align through a shared visual direction. Boy Smells positions the […] More
Jean Paul Gaultier introduces Gaultier Divine Couture as a fragrance built from the codes of couture. The release draws from the energy of the ateliers, where silhouettes take form through material and construction. This edition translates that process into scent, presenting a composition that carries the same visual language found in the House’s garments. The […] More
Dolce & Gabbana launches The One The New Intensities with Madonna and Alberto Guerra, expanding the iconic fragrance line. FRAGRANCES Dolce & Gabbana has revealed a new global campaign for The One “The New Intensities,” marking a surprise release that signals a renewed focus on one of the brand’s most established fragrance pillars. The first […] More
Kendall Jenner has been named the new global fragrance ambassador for Emporio Armani, fronting the launch of the brand’s latest women’s scent, Power of You Eau de Parfum. The campaign marks a significant new chapter for Emporio Armani’s fragrance universe, positioning the scent as a modern expression of confidence, energy, and individuality. Power of You […] More
Billie Eilish Fragrances introduces Your Turn II Eau de Parfum as a continuation of the story that began with the original Your Turn. The 2025 edition arrives in a matte black dice-shaped bottle and explores contrast through a composition built with fresh warm and smoky notes. It reflects growth change and individuality three ideas that […] More
Orebella enters the holiday season with a new campaign led by founder Bella Hadid, marking a fresh chapter for the brand as it continues to grow across the global fragrance market. The campaign arrives shortly after Orebella’s official launch in the Middle East. With recent traction in the UK and Mexico, Orebella positions this moment […] More
